Paul Berney is the CEO and Founder of mCordis with almost 10 years of experience in mobile marketing. As Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA), Paul led the MMA’s global marketing efforts and more specifically the activities involving more than 150 member companies in EMEA. He has over 25 years’ experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. Paul has been a speaker at over 250 mobile events, in 37 countries to a combined audience of over 40,000 people. In 2012 he was recognised as the leading speaker on mobile marketing worldwide by C-Squared. He is a Business Leader in The Marketing Society, writing regularly for their blog, a Fellow of the Institute of Direct & Digital Marketing (IDM), a Member of the Chartered Institute of Marketing and a mentor in the Marketing Academy. He is a judge of the annual European Loyalty Awards, the Card & Payments Awards and the Mobile Innovation He was recently invited to join the editorial Board of the IDM and was voted one of the Top 50 influencers in mobile marketing in the UK by The Drum magazine 2013.