Rosemary began her career in publishing and has been working in the list and data business since 1989. She owns RSA Direct, offering direct marketing consultancy and list services.
With partner Jenny Moseley, she set up Opt-4 in 2003 which advises organisations on data protection compliance and the maximization of marketing permissions.She has helped to shape the regulatory framework for marketing through extensive trade association involvement including chairmanship of the Direct Marketing Association’s Governance Committee and the DMA Board.
Rosemary has given presentations covering all aspects of data protection compliance and permission based marketing to audiences in the UK, Europe, USA, Australia and South Africa. She is also a tutor for the Institute of Direct Marketing and was made an Honorary Life Fellow in 2009.