Influencer Marketing Strategy – why you can’t afford to ignore it in 2018?
With the festive period being one of the busiest times for brands to hit their sales targets, and money in the marketing pot reflecting the importance put on this time of year, it’s of course important to cut through the razzle dazzle of the seductive Christmas TV ads and sparkly lights, and determine how your money is going to get that all important ‘reach’ and ‘customer engagement’.
GDPR: The Consent Paradox
The GDPR will help drive up consumer trust in marketing but there remain potential pitfalls for those that don’t put enough thought into their processing. Much of the myth and misinformation about the GDPR stems from the obsession with consent as the be-all and end-all for marketing.
Social Media Trends for 2018
Social Media expert and IDM tutor Will Francis discusses the social media trends to look out for in 2018.
Creative Data: What's it all about?
You may have heard of our Creative Data programme, but do you know what it’s actually all about?
Presentation Skills: Start Right
How do you start your meetings or presentations? If you’ve never asked yourself this question, it’s possible that you’re missing out on opportunities to begin on the right foot, and make a positive impression with your audience.
“My 16-year-old son syndrome”
It’s an easy trap to fall into isn’t it? To assume that your behaviours, patterns and preferences are like everybody else’s? Time and time again this easily-made mistake negatively influences what we do (or don’t do) when it comes to our approach to B2B marketing and communications.