Read what’s trending in digital, direct and data marketing, by those who are doing it.
Marketing Automation – clearly a primitive people (part two)
In part one Mike O’Brien (CEO of Jam Partnership, Digital Marketing Expert and IDM Tutor) explored the future of marketing automation and explained the key benefits MA can bring to your business. Marketing automation in its current form can be a huge opportunity, read on the see the final part of Mike’s blog.
Joining the mobile dots to connect your customers, and the teams around you
Mobile touches so many parts of your business and can help deliver the right message at the right time. However, there are many things to take into consideration when it comes to mobile, from data feeds and tracking tools to complex customer journeys.
Marketing Automation – clearly a primitive people (part one)
Could the marketing industry one day be simply automated? Or, dare we say it, taken over by robots? Much of what we do now will eventually have to be automated. However, marketing automation even in its current form, is a definite opportunity.
What you need to know about website & content journeys
SEO specialists will design websites based on keyword influence. Graphic designers will place a heavier influence on the images. With multiple marketers assisting in the creation and maintenance of your website it can be easy to lose sight of the website journey. To create a clear buyer journey, you need to create a clear content path.
The rise of the paid advert: why organic just isn't the way to go anymore
For many years, organic and paid for adverts have held similar weight on search engines. But, for the first time, this year mobile searches on Google exceeded desktop. As a result, Google made some drastic changes to the format of their paid for advertisements. It's had an impact that is now rippling throughout the marketing world.
The importance of pre-launch testing
Creating an effective global creative campaign is by no means easy. More often than not it boils down to a simple filtering down of ideas, but then how do you decide which one to go with?
4 questions every sports marketer needs to answer about new markets
It is expected that in 2017, the global sports market is set to drive over $90 billion of revenue. With figures like these, sports brands should want to capitalise on these global possibilities. Having a strong social presence has never been so important in capturing this revenue.
Partner marketing campaigns – you can lead a horse to water…
Partnering up with vendors or marketing providers can massively enhance your marketing reach. However, many brands simply do not realise the benefits of syncing up with newly created vendor campaigns.
As you may have heard, WhatsApp can now share your data with their partners in crime Facebook, in an effort to improve more targeted advertisements. Fantastic news for marketer’s, or is it?
How PR must change to keep up with the digital landscape
In today’s connected world, it’s clear to see that the role and influence PR once had has definitely changed. It’s had to align much more with marketing to seize the opportunities presented and continue delivering results.
Top tools for the modern marketer
Us busy marketers, how do we keep up? As we know, the digital world is constantly changing and keeping up to date can be difficult. But do not fear! There are some great and effective tools out there to give you a helping hand.
[Interview] How can you use social analytics? Read how Microsoft do it
In the age of digital, advanced social media teams can adopt a myriad of roles from marketing, to customer service. Social media data can intelligently be used to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.
In-store and online customer tracking: is it useful or just intrusive?
Within today’s digital age, many retailers are starting to use ‘indoor positioning’ more frequently to track their customer’s activities in order to upsell or provide information. But when does this sense of tracking become too intrusive?
Stay ahead of your competition with the latest marketing insight
Learning and improvement are the key to success and staying ahead of the competition. However, with the digital marketing industry constantly changing, how can marketers keep up to date and be in the know about key digital trends?
Relationship marketing should be at the heart of every brand
In today’s marketing environment, relationship marketing is at the heart of what a brand does, particularly online. However, as with any relationship, there are courtship norms that must be followed or else, frankly, it just gets weird.