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Read what’s trending in digital, direct and data marketing, by those who are doing it.

latest articles

Is your website winning over customer confidence?

by Rob Thurner | | 0 comments

How do you know what your customers really think about your business? How do you rank against the competition? Find out how your website is performing with these tail tale signs.

How to pave and create a smooth path for your online consumer

by Greta Paa-Kerner | | 0 comments

Today’s online shopper varies from the bargain hunter to the browsing consumer. So what does this mean for marketers and online retailers?

Where to start with marketing automation

by Ali Chambers | | 0 comments

55% of B2B marketers struggle to set up rules, lead score and create automated email sequences. So, where to start when it comes to marketing automation? Here are 4 top tips on how you can implement an effective automation strategy to your business.

3 early clues that reveal the likely success or failure of your project

by Rik Pipe | | 0 comments

So you are in charge of a brand spanking new digital project. Great! What could possibly go wrong? Be prepared and look out for these early signs that will determine the success, or failure, of your project.

Lessening the pain points of customer acquisition

by ​David Hearn | | 0 comments

Digital has changed marketing out of all recognition. But has it taken away the pain of achieving customer acquisition targets? Here are 4 top tips on how you can tackle the pain points of customer acquisition.

Back to Basics

by Tim Hamill | | 0 comments

We can all agree that data is important in marketing, but why is it that so many important decisions are being made without data? It’s time to review the basic essence of data driving your marketing.

Digital copywriting should sell the dream. Be exciting! Right?

by Rebecca Bocchetti | | 0 comments

The best digital copy is often more about keeping it real and being reassuringly mundane. Your audience and what they need is the only thing that matters. Find out why your copy should focus on the benefits more than the features.

What Generation Z can teach us about marketing

by Ali Chambers | | 0 comments

Forget millennials, Generation Z is in town and they’re set to be the most tech-savvy and tech demanding generation yet. Particularly when it comes to marketing.

Testing in marketing; a culture not a one-off project

by Steve Kemish | | 0 comments

When it comes to your campaigns, testing works, guessing doesn’t. Find out the ways in which you can improve your campaigns, be it email marketing or landing pages, through the power of testing.

5 things that media companies should know about personalisation

by Peter Kirk | | 0 comments

Personalisation and data has become a very big deal in the marketing world. Here are 5 top tips on how you can use data to personalise a customer experience.

Is affiliate marketing keeping up with today’s fickle mobile consumer?

by Greta Paa-Kerner | | 0 comments

In today’s world, consumers with a mobile phone and continuous data are empowered to shop around. But are brands and affiliates doing enough to engage with their consumers on mobile?

Video Marketing - it’s kind of a big deal

by Joe Edwards | | 0 comments

Video marketing has massively increased in popularity over recent years and has had a huge impact on today’s marketing industry. But how can marketers approach video marketing and make it work for their campaigns?

How to stop your AdWords campaign leaking cash

by Ali Chambers | | 0 comments

When it comes to proving the worth of your marketing budget, you need to be able to see a genuine ROI. So how can you convince the boss that you need to keep your pay-per-click adverts as part of your marketing strategy?

Bridging marketing’s data and digital skills gap

by Tim Bond | | 0 comments

Press release: FEDMA’s FEAC initiative adds IDM courses to help marketers acquire the skills they need for the future.

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Solid, practical and varied training. All sessions were delivered to a really high standard. I feel much more equipped with the necessary skills within the marketplace. I would definitely recommend!

Claire Robinson PG Dip IDM,
Digital Marketing and Insights Manager, Vodafone

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