Read what’s trending in digital, direct and data marketing, by those who are doing it.
The rise of the paid advert: why organic just isn't the way to go anymore
For many years, organic and paid for adverts have held similar weight on search engines. But, for the first time, this year mobile searches on Google exceeded desktop. As a result, Google made some drastic changes to the format of their paid for advertisements. It's had an impact that is now rippling throughout the marketing world.
The importance of pre-launch testing
Creating an effective global creative campaign is by no means easy. More often than not it boils down to a simple filtering down of ideas, but then how do you decide which one to go with?
4 questions every sports marketer needs to answer about new markets
It is expected that in 2017, the global sports market is set to drive over $90 billion of revenue. With figures like these, sports brands should want to capitalise on these global possibilities. Having a strong social presence has never been so important in capturing this revenue.
Partner marketing campaigns – you can lead a horse to water…
Partnering up with vendors or marketing providers can massively enhance your marketing reach. However, many brands simply do not realise the benefits of syncing up with newly created vendor campaigns.
As you may have heard, WhatsApp can now share your data with their partners in crime Facebook, in an effort to improve more targeted advertisements. Fantastic news for marketer’s, or is it?
How PR must change to keep up with the digital landscape
In today’s connected world, it’s clear to see that the role and influence PR once had has definitely changed. It’s had to align much more with marketing to seize the opportunities presented and continue delivering results.
Top tools for the modern marketer
Us busy marketers, how do we keep up? As we know, the digital world is constantly changing and keeping up to date can be difficult. But do not fear! There are some great and effective tools out there to give you a helping hand.
[Interview] How can you use social analytics? Read how Microsoft do it
In the age of digital, advanced social media teams can adopt a myriad of roles from marketing, to customer service. Social media data can intelligently be used to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.
In-store and online customer tracking: is it useful or just intrusive?
Within today’s digital age, many retailers are starting to use ‘indoor positioning’ more frequently to track their customer’s activities in order to upsell or provide information. But when does this sense of tracking become too intrusive?
Stay ahead of your competition with the latest marketing insight
Learning and improvement are the key to success and staying ahead of the competition. However, with the digital marketing industry constantly changing, how can marketers keep up to date and be in the know about key digital trends?
Relationship marketing should be at the heart of every brand
In today’s marketing environment, relationship marketing is at the heart of what a brand does, particularly online. However, as with any relationship, there are courtship norms that must be followed or else, frankly, it just gets weird.
Writing copy for fundraising – it’s not all about you!
Every experienced copywriter and direct marketing professional is familiar with the concept of ‘customer-centric’ messaging. What many fundraisers are less familiar with, however, is how to apply customer-centricity when writing or reviewing appeal copy.
IDM Summer School: a crash course into the marketing industry
The IDM Summer School introduces fresh new talent to the marketing industry. Find out from one of our recent students how the IDM Summer School helped them gain insight into the industry.
[Interview] Beatrice Whelan (Global Content Manager at Sage) on Social Media and Events
How can social media and the events world work in perfect harmony? Joe Edwards catches up with Beatrice Whelan (Global Content Manager at Sage) to find out how social media can help leverage the excitement and buzz of any marketing event.
Marketing automation for maximum impact
Marketing automation, where do we even start? There seems to be a lack of change among marketers who wish to deploy marketing automation for their business. The benefits are clear, but how do we implement effective marketing automation for our organisation?