Read what’s trending in digital, direct and data marketing, by those who are doing it.
Writing copy for fundraising – it’s not all about you!
Every experienced copywriter and direct marketing professional is familiar with the concept of ‘customer-centric’ messaging. What many fundraisers are less familiar with, however, is how to apply customer-centricity when writing or reviewing appeal copy.
IDM Summer School: a crash course into the marketing industry
The IDM Summer School introduces fresh new talent to the marketing industry. Find out from one of our recent students how the IDM Summer School helped them gain insight into the industry.
[Interview] Beatrice Whelan (Global Content Manager at Sage) on Social Media and Events
How can social media and the events world work in perfect harmony? Joe Edwards catches up with Beatrice Whelan (Global Content Manager at Sage) to find out how social media can help leverage the excitement and buzz of any marketing event.
Marketing automation for maximum impact
Marketing automation, where do we even start? There seems to be a lack of change among marketers who wish to deploy marketing automation for their business. The benefits are clear, but how do we implement effective marketing automation for our organisation?
Highlights from the IDM Summer School 2016
Each year, the IDM Summer School invites 30 students who are interested in a career within advertising, digital or direct marketing to explore different career paths available within the industry. During the week, students are given work experience on a real-life client brief and get to visit two different advertising agencies
6 benefits of being a social business
Social are where your customers are; it’s where your employees are, potential brand advocates and satisfied customers. Pretty soon, not taking it seriously will leave you at a big disadvantage. But why do some many companies underestimate the value of a social business?
Who needs data when I know the answer already…
The importance of data, as we know, can help create relevant campaigns and target the right type of audience or customers. But why is data so important when it comes to our marketing efforts? And how accurate can data marketing actually be?
Digital skills are more important than ever
The United Kingdom is facing a “digital skills crisis”. According to reports, a massive 12.6 million adults in the UK lack basic digital skills, so with these stats like these, businesses across the UK need to address their team’s skills set.
The last few years have seen a real boom in LinkedIn's popularity. However, Microsoft recently announced its plan to acquire the social media giant, so what does the future hold for LinkedIn?
The digitally assisted shopper
Our shopping habits have drastically changed in recent years, from the way we research gifts and bargains to the way we purchase. In-store beacons are just one of the ways in which businesses are exploring new ways of communicating with their consumers
How to find the right marketing partner
Joining up with partners is a great way to help you amplify your content and raise your brand's awareness, the possibilities are endless. But exactly how effective are these channels and how can they contribute to our marketing efforts? Here are a few simple ways in which you can buddy up
IDM Student Marketing Competition Winner announced!
Team Digithink from Bournemouth University are the winners of the IDM Student Marketing Competition 2016 – Sponsored by Virgin Money Giving
Brexit vs eCommerce – do we need to worry?
In the wake of the EU referendum, many questions have undoubtedly been raised within the digital industry on what the next steps will be. The reality is, the EU is the biggest consumer market in the world, and we need to trade within it. Aiden Carroll, explores the effect it will have on the eCommerce industry.
Why strategic content is fundamental to marketing performance
Within today’s digital world you would expect a strategic content strategy to be at the heart of every organisation's content plan. Yet research shows that 70% of marketers lack a consistent or integrated content strategy
How to get ahead in advertising ... (or whatever we call it now)
As part of the IDM Summer School 2016, Mark Runacus, Partner at Karmarama, shared his top tips for those who are looking to start a career in advertising