Read what’s trending in digital, direct and data marketing, by those who are doing it.
How to get ahead in advertising ... (or whatever we call it now)
As part of the IDM Summer School 2016, Mark Runacus, Partner at Karmarama, shared his top tips for those who are looking to start a career in advertising
Customer loyalty is built around magic moments on the purchasing path
Improving customer loyalty and retention should be one of the key priorities for businesses. Pre-purchase, purchase and post-purchase are 3 key stages that you should consider when thinking about your customers’ journey
Everything about direct marketing you were afraid to ask
The role of marketing is about finding the right customers, retaining these customers and helping those customers spend more. But with a blizzard of new marketing techniques, which route is the most effective? How about direct marketing?
How can brands use Facebook live?
Facebook has launched it’s very own live streaming app known as Facebook live. But what does this mean for marketers? And how can brands leverage this power of live streaming?
[Interview] What makes Airbnb a meaningful brand?
Airbnb has gone from strength to strength, especially within their marketing campaigns. Audiense speaks with their EMEA Marketing Manager, Holly Clarke, to understand how effectively they use their social media channels and what it takes to be a meaningful brand.
There’s a simple reason why no one’s responding to your creative work
According to the marketing industry’s wisest blogger, Bob Hoffman, consumer interaction with online advertising is essentially non-existent. So, what’s the reason for this state of affairs? Let’s find out from the copywriters who produce your marketing copy and creative - in both offline and online varieties.
Invest in marketing programs for the return, not the glory
Marketing is a spending department and as we all know in business you need to spend money to make money. In 2016 more so than previous years, marketers are being asked to justify their spending with even more scrutiny, to ensure that all funded programs make a return. The main focus for many marketing departments now is on data, metrics and analytics.
Measuring online campaign effectiveness
Measuring your marketing campaigns, as we know, helps you to understand how well (or not so well) your campaigns are performing. However measurement isn’t so clear cut. The types of businesses using digital marketing vary so widely and their goals differ greatly.
5 ways to ensure that your copy attracts and engages readers online
Your readers receive 63,000 words of new information every day. Do you think they’ll read your words? To make your copy work you need to ensure that it’s easy to read, that it provides compelling content, and that it motivates your reader to take action. Here are 5 fundamentals of good copy
Customer experience - the next competitive battleground for marketers and business
Welcome to the age of the customer - in this new world the decision on what an exceptional customer experience (or CX) looks like or how it feels is not defined by you the business, but by your customers
Avoid digital marketing burnout with the latest skill sets
75% of professionals regularly miss doctor’s appointments and fail to pick up prescriptions due to work commitments. More worryingly, workers in the marketing and media sector made up the largest percentage of this group.
Whether you’re new to the marketing world or you’ve been at it for a while, you might be asking yourself this question. It’s important to understand how valuable these networking websites currently are for those of us in marketing.
Facebook is not a force to be reckoned with; it’s one of the many social media channels that have become a part of our everyday lives. But are marketers leveraging the power of Facebook as much as they should be?
How to keep up to date with the latest digital marketing skills
The world of digital marketing is ever-changing and in order to remain at the forefront of the industry, it’s necessary to keep skill sets up to date to continue performing at an optimum level. With new channels, strategies, and technologies constantly being discovered or created, modern marketers cannot afford to rest on their laurels and must therefore continue to learn and develop.
We live in a time where ‘switching off’ can almost be detrimental to our emotional state. People ‘consume’ all the time - whether it’s actual purchasing of a product or the content that’s out there. For the same reason, it’s important that brands capitalise on this so that their audience is consuming their content in some way or the other.