Read what’s trending in digital, direct and data marketing, by those who are doing it.
5 essentials of an effective digital transformation programme
In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing in 2017 research report found that many businesses are actively pursuing Digital Transformation with over one quarter (30%) of businesses already having a transformation programme in place.
How to be a more spontaneous presenter
Something people often want is to be is ‘more spontaneous’ during meetings and presentations. They want to be able to contribute and to notice opportunities to contribute.
“Having your collar felt” – The protection the IDM GDPR Certificate can offer you
The two most common questions I’m asked relating to the GDPR are: “Will the ICO be coming after me after the 25 May 2018?”, and: “Can I expect the ICO to make an example of a company or companies after the 25 May 2018?”. Coming in third are queries to gauge the need to become compliant and whether staff training should be part of this compliance.
Looking for a fast track into the creative industry? Big Book Crit is back for the third round
You’ve got the great ideas and you even have some of those on paper, but how, you ask yourself, do you use those to make your way into the creative industry?
How much time do you spend writing four seconds of copy?
Research tells us that the average person reads offline copy at the speed of 200-250 wpm. So, if your typical sales letter contains around 350 words per page, how much time do you think your target customer will spend reading what you may have taken hours to write?
Top 10: Presentation Tips
So you’ve got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my top 10 tips for a successful presentation:
Mighty Social deliver fascinating talk at TFM event 2017
As founding members of the DMA Social Media Council, Mighty Social was delighted to be invited to give a social media marketing talk at TFM 2017 for the Institute of Direct and Digital Marketing (IDM) academy. We put our AI hats on and researched this fascinating topic to deliver a truly informative talk.
STOP! Don’t start with Social Media until you have applied a SWOT analysis
One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with no specific strategy or plan. There is a misconception that social media is easy; we do it in our personal life so how hard can it be to apply for our business?
4 Reasons Subscribers Aren’t Engaging With Your Emails And What To Do About It
Email marketing can be a complex beast, especially when it comes to getting your email delivered, into the inbox and engaged with.
For Great Presentations, Find Your Pause Button
Getting comfortable with pausing will make you a better presenter. Pausing allows you to present with impact, confidence and to pick up on the audience’s response to your material.
9 Things Every Marketer Needs to Know About the GDPR
One important consequence for marketers will be that the GDPR, the General Data Protection Regulation, will become British law in May 2018 and it will stay even when we leave Europe.
The start of AI marketing and the end of Neanderthal marketing
As marketing changes the mix of art and science to include a lot more science, a greater many marketers are struggling to understand how the science works. Yes, they understand in principle the idea of using big data for better targeting for instance, but lack the knowledge and capability to actually execute on this.
Funnels, tunnels and Elephants in the room
So that is it. The last bank holiday break before Christmas has come and gone. The exam results are out and we are being bombarded with ‘back to school’ ads. But what does this season mean for B2B marketers?
An Open Letter to Anyone Who Manages Staff
Dear manager, I'm writing to you and every other person who manages staff to remind you of how lucky you are. Put simply, you have the ability to influence how a human being develops during their time in your team.
A total eclipse of my heart (and mind)
The total eclipse got me to thinking about the amazing fact that when the moon passed in front of the sun, when seen from the earth, it fitted perfectly to cut out all but the solar flairs. How can this happen? What are the influences at play to make this happen?