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Read what’s trending in digital, direct and data marketing, by those who are doing it.

latest articles

The IDM host bitesize training course for Newton Europe in support of Learning at Work Week

by George Toner | | 0 comments

Learning at Work Week (LAWW) is an annual celebration of learning in the workplace, launched 2009 and taking place every May.

Do You Need Consent to Send Ad Mail

by Ed Owen | | 0 comments

Is there any need to secure consent from a customer in order to send direct mail, or are Legitimate Interests enough?

"Out of sight, out of mind": Is poor eye contact detracting from your presentations?

by John Scarrott | | 0 comments

When you present there’s a lot you could pay attention to. Have you ever asked yourself when you present, where you choose to look? Perhaps you pay attention to your slides. Maybe it’s your notes. Or perhaps the floor or table, maybe the back wall of the room?

How Will the 'Right to be Forgotten' Work in Practice?

by Ed Owen | | 0 comments

Individuals have specific rights under the GDPR, one of which is the ‘Right to be Forgotten’ which is simple in theory, but perhaps more complicated in practice – how will this work?

Does the GDPR recognise differences between B2B and B2C Marketing?

by Ed Owen | | 0 comments

Pre-GDPR law has a clear line between B2B and B2C marketing, but will this line be preserved under the GDPR, or will it be eroded?

Do You Need a Data Protection Officer

by Ed Owen | | 0 comments

The role of Data Protection Office is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your business?

Technology for Marketing 2018 Press Release

by Ed Owen | | 0 comments

Our Government informs us that the performance of the UK economy is tied to the health of the digital economy. In which case it would be a prudent move to attend the forthcoming combined ad:tech, Technology for Marketing and eCommerce Expo event at Kensington Olympia in west London on 26 and 27 September 2018.

What Should a Digital Marketing Plan Contain?

by Dr Dave Chaffey | | 0 comments

In my previous article I looked at some of the arguments why an integrated digital marketing strategy is essential. Note the emphasis on 'integrated'. It's important digital marketing strategies aren't isolated from marketing and business strategies with which they should be aligned, in fact, a better label is 'multichannel marketing plan'

GDPR: Retention Tension

by Aris Tsontzos | | 0 comments

Many people experience problems with retention. Whether considering information retention, water retention or employee retention, for some, hanging on to things can prove troublesome at the best of times. Data retention is no different.

Marketing Expo Press Release

by Guest Blogger | | 0 comments

It’s only two weeks until opening day for The Marketing Expo which will take place on the 21 & 22nd March at London’s ExCeL. Consisting of the B2B Marketing Expo, B2C Marketing & Advertising Expo and MTEX, these shows combined make up Europe’s largest event dedicated to the ever-evolving world of marketing.

Raw Spirit: the benefits of blunders

by Richard Shotton | | 0 comments

Counter-intuitive findings from behavioural science: why brands shouldn’t just talk about their strengths

Leveraging the Lowering Costs of Data Management Platforms

by Matt Banks | | 0 comments

Connecting your data to create an environment that brings together your many sources, has become increasingly important due to the amount of data B2B companies of all sizes are capturing.

Email Marketing: Are Images or Words Most Important?

by Steve Kemish | | 0 comments

Getting email marketing to stand out has always been a challenge. Gone are the days of mass batch and blast campaigns, the modern email marketer is a more sophisticated and targeted persona, but still the age-old problem persists, how to engage the recipient.

Last Things First: Do I Need Consent, Or Can I Use Legitimate Interest?

by Tim Roe | | 0 comments

You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on this question first. However, tackling this question first, can sometimes lead to confusion, and potentially lead some businesses to undertake activity that could end in disaster.

Copwriters, Get To The Point!

by Paul Chuter | | 0 comments

Virtually all outbound marketing is, in effect, direct marketing. Whether you deploy it online or offline your aim is to communicate directly with the prospect or customer.

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