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Read what’s trending in digital, direct and data marketing, by those who are doing it.


latest articles

One word; three letters – all you need to kick off your copy!

by John Wallace | | 0 comments

The Introduction to Copywriting course will ensure that you start your copy in a way that will grab the reader’s attention every time.

AI; It is big, it is clever and it is already affecting your job

by Steve Kemish | | 0 comments

It is fair to say that 2017 has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports and releases are appearing, showcasing the potential that this quantum shift will offer us all, whatever walk of life.

How to get your prospect to notice your creative: Ask these two simple questions

by Steve Harrison | | 0 comments

Are you struggling to get people to notice your creative work? If so, it probably isn’t the work that’s wrong. It’s the brief you wrote at the start.

Why is so much content not working? And what to do about it

by Julie Atherton | | 0 comments

Brands have woken up to engagement, you understand that you need to add value to the customer experience. In a world where your competitor, or a more interesting item is a click away, a clever brand knows that it’s not good enough to just grab attention, you need to keep it, nurture it and build the opportunity into commitment.

Damn spam! What it takes to not be one of those email marketers

by Ali Chambers | | 0 comments

We all know what spam is. Those unsolicited, mass-marketed emails that aren’t relevant. At least a dozen or so land in our inbox every day, unless you are one of those religious email delete-and-unsubscribe types (a rare breed!).

How TV producers are bridging the gap between social data, risk, and creativity (Interview)

by Andy Vale | | 0 comments

No matter the business, bold choices come with a risk. Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict.

7 Twitter Direct Message tactics absolutely anyone can use

by ​Paz Segura | | 0 comments

When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. Considering the results, it’s not surprising: customers have hit a high CTR rate of up to 71%, far outstripping their email efforts. A competent, creative DM strategy that is sensitive to your followers’ needs and desires will become a tremendously effective pillar of your marketing activities.

IDM announces 2016 exam results (Press Release)

by Tim Bond | | 0 comments

Latest results offer snapshot of the UK’s marketing industry, with IDM rewarding over half of students with a Credit or Distinction for their excellence

Spam filters are only getting smarter...sorry folks

by Ali Chambers | | 0 comments

It's 2017 and email marketing is back, alive and well. For now. If we, as marketers, want to make sure that our email marketing does not come close to death's door again, we need to take stock and evaluate from our past mistakes. In particular, we need to look at how we can avoid being seen as spam again.

The Missing Piece of Your SEO Strategy

by ​Scott Colenutt | | 0 comments

Keyword research is an essential part of the SEO process. However, There’s one stage of the keyword research process that can either spark your SEO strategy into life or send you spiralling down into a keyword oblivion. It’s called Barnacle SEO.

Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?

by Julie Atherton | | 0 comments

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those Snapchat upstarts? How come it keeps picking losers like Vine and Periscope?

It’s only ROI, but I like it: 3 ways to increase ROI from social media

by Andy Vale | | 0 comments

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media?

Is there space for face-to face?

by Laura Lawrance | | 0 comments

As customers we demand faster, more convenient digital communication and as marketers we continue to invest digitally more and more- so is there really a space in the industry for bringing people together face-to-face?

Are you using Digital Marketing Optimisation

by Dr Dave Chaffey | | 0 comments

Digital marketing have been called ‘the most measurable ever’ many times, the wealth of data we collect about our customers and visitors to our ‘owned media’ such as websites, mobile apps and social network pages, is not fully utilised in many businesses in my experience.

How Trump Won (a SOSTAC Analysis)

by PR Smith | | 0 comments

How Donald Trump became president of the United States Of America. Here’s an analysis, using SOSTAC® Planning Framework to explore some of Trump’s plan and to give some insights into his subsequent successful campaign

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The course achieved all its objectives with participants both enjoying and benefitting from the trainer’s skilled delivery and ‘real world’ experience. The post programme survey results were very positive with 86% of participants confirming that the overall...

Jayne Linington,
Learning & Development, UBM

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