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Read what’s trending in digital, direct and data marketing, by those who are doing it.

latest articles

“My 16-year-old son syndrome”

by Steve Kemish | | 0 comments

It’s an easy trap to fall into isn’t it? To assume that your behaviours, patterns and preferences are like everybody else’s? Time and time again this easily-made mistake negatively influences what we do (or don’t do) when it comes to our approach to B2B marketing and communications.

Twitter’s 280 character limit: If it’s not broke, don’t fix it?

by George Toner | | 0 comments

Unless you’ve been living under a rock for the past few weeks, it’s safe to assume you are well aware of Twitter’s latest controversial decision to introduce 280 characters per tweet. After initially testing the idea, Twitter has now rolled out the change to every user. This change is no doubt a game changer for marketers, but how necessary is it?

The GDPR and business-to-business email communications

by Rosemary Smith | | 0 comments

I have come across a number of articles claiming that B2B communications do not fall under the scope of the EU General Data Protection Regulation and it will simply be business as usual come 25 May 2018. I believe this is a mistaken view and B2B marketers need to adapt and change to be compliant in the rapidly changing privacy landscape we face.

The fourth round of the Big Book Crit has come to an end and it's been the best yet!

by James Dredge | | 0 comments

The fourth round of the Big Book Crit in partnership with the Graeme Robertson Trust, the IDM & DMA has unfortunately come to an end with over 100 aspiring creatives having had their portfolios critiqued by some of the very best Creative Directors in the trade.

LUSHious Content, Beyond Marketing

by Julie Atherton | | 0 comments

LUSH’s content works because it is intimate, honest and has real purpose, says Julie Atherton, whose devotion to the scented soaps verges on the religious

Are you giving enough attention through every stage of customer acquisition?

by ​David Hearn | | 0 comments

Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so much more about customer behaviour and how they go about deciding what to buy.

For copywriting, read ‘story-telling’!

by John Wallace | | 0 comments

We are all children at heart. We love to be entertained, and we love a good story. And that’s what good copy is all about. That’s why it should always start with something that grabs the reader’s atte

Catching up with last year’s DMA Breakthrough Award winners

by James Dredge | | 0 comments

With the closing date for applications to this year’s DMA Breakthrough Award looming, you may be wondering what has become of last year’s winners, Alis Hâf Rees and Amy Armstrong-Jeffery….and so did we! That’s why we got in contact with them earlier this week to get the low down on what they’ve been up to over the past year.

Creative Data Academy applications are open

by James Dredge | | 0 comments

The Creative Data programme will introduce you to the opportunities available in the fascinating and rapidly evolving data industry within the marketing sector. Skills in maths, social sciences, human behaviour, insight, technology and analysis are high in demand and if you have great analytical skills, the data industry is perfect for you.

GDPR Yoga: Forget doom and gloom, the power of stress free compliance is within you

by Aris Tsontzos | | 0 comments

GDPR can be an incredibly empowering thing. It's an opportunity to put everything on the table – to think about all of your data flows and processes, including the necessity and reasoning behind doing what you do, and above all else it's an opportunity to put your customers and supporters at the very heart of your data processing operations.

3 ways to prove your potential in the workplace

by Jack Lowman | | 0 comments

To mark the launch of our new one-day leadership course, Jack Lowman, course leader and founder of Hack Yourself, shares a free excerpt from his book, Hack Yourself.

5 essentials of an effective digital transformation programme

by Dr Dave Chaffey | | 0 comments

In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing in 2017 research report found that many businesses are actively pursuing Digital Transformation with over one quarter (30%) of businesses already having a transformation programme in place.

How to be a more spontaneous presenter

by John Scarrott | | 0 comments

Something people often want is to be is ‘more spontaneous’ during meetings and presentations. They want to be able to contribute and to notice opportunities to contribute.

“Having your collar felt” – The protection the IDM GDPR Certificate can offer you

by Simon Hinks | | 0 comments

The two most common questions I’m asked relating to the GDPR are: “Will the ICO be coming after me after the 25 May 2018?”, and: “Can I expect the ICO to make an example of a company or companies after the 25 May 2018?”. Coming in third are queries to gauge the need to become compliant and whether staff training should be part of this compliance.

Looking for a fast track into the creative industry? Big Book Crit is back for the third round

by Hannah McMartin | | 0 comments

You’ve got the great ideas and you even have some of those on paper, but how, you ask yourself, do you use those to make your way into the creative industry?

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A bright and lively session with loads of great takeaways

James Nethercott,
Office Depot

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