Read what’s trending in digital, direct and data marketing, by those who are doing it.
Does Your Marketing Copy Reach Hearts as well as Minds?
There are two ways to advance a sales proposition to your target customers. One is to use rational explanations that make solid sense. The second is to use emotional drivers. Which do you feel works best?
4 IP Address Best Practices You Need to Implement
Email marketing is one of the highest performing marketing channels in terms of ROI, and yet many email marketers don't understand what it takes to make sure their emails get into the inbox. Talk about HTML and you might get a reaction, but change the topic to deliverability, authentication or infrastructure and you'll get blank looks.
Have You Ever Climbed the Mountains of Kong?
The story of the mountains of Kong highlights the importance of distinguishing facts from assumptions. All too often in business facts are distorted to make way for assumptions...
Influencer Marketing Strategy – And Why You Can’t Afford to Ignore it in 2017
We are all familiar with celebrity endorsements and brands working with personalities to promote or recommend their product – this concept is nothing new. But social media has changed the playing field in this space. Social media has paved the way for a new kind of influencer...
Data Data everywhere but not a drop to drink…
Ever feel like this? Everyone is talking about it. You know it exists and that your customers are supplying it. It is in your company somewhere. Nevertheless where is it when you need it? Are we doing the right things? In sales and marketing who are we targeting and why? To what impact?
Companies are still under-investing in Email
Companies are still under-investing in a channel which drove an estimated £29bn
Digital Project Management Uncertainty
It’s what you hear just before something really does go horribly wrong on TV shows and YouTube clips. But for anyone managing a digital project it’s a very important question, but one too few Digital Project managers ask as a matter routine.
Oh no! Were you looking on Facebook when all your customers moved into dark social?
There’s a growing force in social media – it kind of sneaked up when most brands were busy on Facebook but it’s impact is huge and growing.
Which type of questions should you ask as an email marketer?
Ali Chambers believe that it would be of interest to compare the different types of questions available in a survey or questionnaire. I wanted to consider their uses, when they are most appropriate and what type of responses and results they can offer email marketers.
One word; three letters – all you need to kick off your copy!
The Introduction to Copywriting course will ensure that you start your copy in a way that will grab the reader’s attention every time.
AI; It is big, it is clever and it is already affecting your job
It is fair to say that 2017 has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports and releases are appearing, showcasing the potential that this quantum shift will offer us all, whatever walk of life.
How to get your prospect to notice your creative: Ask these two simple questions
Are you struggling to get people to notice your creative work? If so, it probably isn’t the work that’s wrong. It’s the brief you wrote at the start.
Why is so much content not working? And what to do about it
Brands have woken up to engagement, you understand that you need to add value to the customer experience. In a world where your competitor, or a more interesting item is a click away, a clever brand knows that it’s not good enough to just grab attention, you need to keep it, nurture it and build the opportunity into commitment.
Damn spam! What it takes to not be one of those email marketers
We all know what spam is. Those unsolicited, mass-marketed emails that aren’t relevant. At least a dozen or so land in our inbox every day, unless you are one of those religious email delete-and-unsubscribe types (a rare breed!).
How TV producers are bridging the gap between social data, risk, and creativity (Interview)
No matter the business, bold choices come with a risk. Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict.