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Read what’s trending in digital, direct and data marketing, by those who are doing it.


latest articles

The Missing Piece of Your SEO Strategy

by ​Scott Colenutt | | 0 comments

Keyword research is an essential part of the SEO process. However, There’s one stage of the keyword research process that can either spark your SEO strategy into life or send you spiralling down into a keyword oblivion. It’s called Barnacle SEO.

Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?

by Julie Atherton | | 0 comments

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those Snapchat upstarts? How come it keeps picking losers like Vine and Periscope?

It’s only ROI, but I like it: 3 ways to increase ROI from social media

by Andy Vale | | 0 comments

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media?

Is there space for face-to face?

by Laura Lawrance | | 0 comments

As customers we demand faster, more convenient digital communication and as marketers we continue to invest digitally more and more- so is there really a space in the industry for bringing people together face-to-face?

Are you using Digital Marketing Optimisation

by Dr Dave Chaffey | | 0 comments

Digital marketing have been called ‘the most measurable ever’ many times, the wealth of data we collect about our customers and visitors to our ‘owned media’ such as websites, mobile apps and social network pages, is not fully utilised in many businesses in my experience.

How Trump Won (a SOSTAC Analysis)

by PR Smith | | 0 comments

How Donald Trump became president of the United States Of America. Here’s an analysis, using SOSTAC® Planning Framework to explore some of Trump’s plan and to give some insights into his subsequent successful campaign

A new leadership manifesto

by Debi Bester | | 0 comments

Customers. Donors. Players. Diners. Guests. Investors. Employees. Partners. Patrons. Readers. Viewers. Users. Shoppers. Students. Patients. Bosses. Drinkers. Gardeners. DIYers. Borrowers. Savers. Retirees. And citizens.

What is the best marketing team structure to survive 2017?

by Luke Bilton | | 0 comments

IDM and Technology for Marketing would like to pick your brains about what your marketing team will look like in 2017. How will you be working with agencies and in-house resource to achieve your objectives this year?

How to become a confident conference speaker

by John Scarrott | | 0 comments

Imagine that you’ve landed your speaking opportunity. Congratulations, this is where your hard work really starts. Learn how to become a confident conference speaker.

What’s up next when it comes to lead nurturing in 2017

by Ali Chambers | | 0 comments

It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the primary B2B marketing goals for the past three years, and it shows no sign of changing.

Could you be missing out on money back for innovation?

by Steve Govey | | 0 comments

All digital businesses use technology, so why not get the taxman to contribute to the costs of development?

How to build the Marketing A-Team in 2017? [Survey]

by Luke Bilton | | 0 comments

IDM and Technology for Marketing are asking for your views on the best way to structure marketing teams in 2017.

PR and Marketing - a relationship that should be as complementary as ‘Strawberries and Cream’

by Nicola Renshaw | | 0 comments

The traditional marketing and PR relationship within companies is changing and thank goodness it is. No longer is it such a master/servant relationship where PR sits as something on the side whilst marketing owns the communications with the customer.

How martech can escalate your customer relationships (and your career trajectory)

by Matilda Kristoffersson | | 0 comments

Want to understand how you can transfer this proven martech use case directly to your our marketing initiatives, from finance to retail? Or you’d like to get this kind of impressive customer journey automation off the ground for your client?

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Becky is a fantastic and engaging tutor. I feel I have acquired many new skills to help me develop as a copywriter and a marketer. Really interesting content. Could have happily picked Becky’s brain all day ... thanks for having me!

Andy Currums,
Project Manager, Impact Marketing

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