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Read what’s trending in digital, direct and data marketing, by those who are doing it.


latest articles

Are your emails failing to deliver?

by Steve Kemish | | 0 comments

You send 100 emails and your report shows a 98% delivery rate, so 98 got into the recipient inboxes, right? Wrong. Find out what the term ‘delivery rate’ actually means and how you can avoid your emails bouncing back.

Conference speaking drives growth

by John Scarrott | | 0 comments

Find out why speaking at conferences and events are an important area for the digital marketing sector and the leaders within it.

Developing agile marketing

by Greta Paa-Kerner | | 0 comments

Technology and innovation have touched all aspects of business and we are now operating in a rapidly changing and complex world. With all this change requires businesses to become more agile.

If time is your enemy when writing copy – make it your friend!

by John Wallace | | 0 comments

Time; it can be your biggest enemy in the working day. When someone asks you to write copy in a hurry – well that can really cause panic. What do you write? Where do you start? Know how to kick-start your creativity so that you can respond to writing a brief quickly, efficiently and effectively.

Recasting your Mobile vision for 2017 – multichannel, not mobile only

by Rob Thurner | | 0 comments

The Mobile user experience is where you stand to differentiate most from the competition.

Is your website winning over customer confidence?

by Rob Thurner | | 0 comments

How do you know what your customers really think about your business? How do you rank against the competition? Find out how your website is performing with these tail tale signs.

How to pave and create a smooth path for your online consumer

by Greta Paa-Kerner | | 0 comments

Today’s online shopper varies from the bargain hunter to the browsing consumer. So what does this mean for marketers and online retailers?

Where to start with marketing automation

by Ali Chambers | | 0 comments

55% of B2B marketers struggle to set up rules, lead score and create automated email sequences. So, where to start when it comes to marketing automation? Here are 4 top tips on how you can implement an effective automation strategy to your business.

3 early clues that reveal the likely success or failure of your project

by Rik Pipe | | 0 comments

So you are in charge of a brand spanking new digital project. Great! What could possibly go wrong? Be prepared and look out for these early signs that will determine the success, or failure, of your project.

Lessening the pain points of customer acquisition

by ​David Hearn | | 0 comments

Digital has changed marketing out of all recognition. But has it taken away the pain of achieving customer acquisition targets? Here are 4 top tips on how you can tackle the pain points of customer acquisition.

Back to Basics

by Tim Hamill | | 0 comments

We can all agree that data is important in marketing, but why is it that so many important decisions are being made without data? It’s time to review the basic essence of data driving your marketing.

Digital copywriting should sell the dream. Be exciting! Right?

by Rebecca Bocchetti | | 0 comments

The best digital copy is often more about keeping it real and being reassuringly mundane. Your audience and what they need is the only thing that matters. Find out why your copy should focus on the benefits more than the features.

What Generation Z can teach us about marketing

by Ali Chambers | | 0 comments

Forget millennials, Generation Z is in town and they’re set to be the most tech-savvy and tech demanding generation yet. Particularly when it comes to marketing.

Testing in marketing; a culture not a one-off project

by Steve Kemish | | 0 comments

When it comes to your campaigns, testing works, guessing doesn’t. Find out the ways in which you can improve your campaigns, be it email marketing or landing pages, through the power of testing.

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I was so impressed and got so much out of my first IDM diploma that straight away I signed up for the digital qualification. I've found that the programmes offered by the IDM have stretched my thinking, grown my knowledge and given me confidence to make...

Graham Smith PG Dip IDM B2B,
Account Manager, Rainey Kelly Campbell Roalfe / Y&R

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