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Read what’s trending in digital, direct and data marketing, by those who are doing it.

latest articles

Lessening the pain points of customer acquisition

by ​David Hearn | | 0 comments

Digital has changed marketing out of all recognition. But has it taken away the pain of achieving customer acquisition targets? Here are 4 top tips on how you can tackle the pain points of customer acquisition.

Back to Basics

by Tim Hamill | | 0 comments

We can all agree that data is important in marketing, but why is it that so many important decisions are being made without data? It’s time to review the basic essence of data driving your marketing.

Digital copywriting should sell the dream. Be exciting! Right?

by Rebecca Bocchetti | | 0 comments

The best digital copy is often more about keeping it real and being reassuringly mundane. Your audience and what they need is the only thing that matters. Find out why your copy should focus on the benefits more than the features.

What Generation Z can teach us about marketing

by Ali Chambers | | 0 comments

Forget millennials, Generation Z is in town and they’re set to be the most tech-savvy and tech demanding generation yet. Particularly when it comes to marketing.

Testing in marketing; a culture not a one-off project

by Steve Kemish | | 0 comments

When it comes to your campaigns, testing works, guessing doesn’t. Find out the ways in which you can improve your campaigns, be it email marketing or landing pages, through the power of testing.

5 things that media companies should know about personalisation

by Peter Kirk | | 0 comments

Personalisation and data has become a very big deal in the marketing world. Here are 5 top tips on how you can use data to personalise a customer experience.

Is affiliate marketing keeping up with today’s fickle mobile consumer?

by Greta Paa-Kerner | | 0 comments

In today’s world, consumers with a mobile phone and continuous data are empowered to shop around. But are brands and affiliates doing enough to engage with their consumers on mobile?

Video Marketing - it’s kind of a big deal

by Joe Edwards | | 0 comments

Video marketing has massively increased in popularity over recent years and has had a huge impact on today’s marketing industry. But how can marketers approach video marketing and make it work for their campaigns?

How to stop your AdWords campaign leaking cash

by Ali Chambers | | 0 comments

When it comes to proving the worth of your marketing budget, you need to be able to see a genuine ROI. So how can you convince the boss that you need to keep your pay-per-click adverts as part of your marketing strategy?

Bridging marketing’s data and digital skills gap

by Tim Bond | | 0 comments

Press release: FEDMA’s FEAC initiative adds IDM courses to help marketers acquire the skills they need for the future.

5 ways to become a unicorn: the data-driven marketer

by Tomas Salfischberger | | 0 comments

Tomas Salfischberger, Technology Expert, Entrepreneur and CEO of Relay42, discusses what makes tomorrow’s hybrid profession attainable, from tooling to mindset, with a Data Management Platform (DMP).

Marketing Automation – clearly a primitive people (part two)

by Mike O'Brien | | 0 comments

In part one Mike O’Brien (CEO of Jam Partnership, Digital Marketing Expert and IDM Tutor) explored the future of marketing automation and explained the key benefits MA can bring to your business. Marketing automation in its current form can be a huge opportunity, read on the see the final part of Mike’s blog.

Joining the mobile dots to connect your customers, and the teams around you

by Rob Thurner | | 0 comments

Mobile touches so many parts of your business and can help deliver the right message at the right time. However, there are many things to take into consideration when it comes to mobile, from data feeds and tracking tools to complex customer journeys.

Marketing Automation – clearly a primitive people (part one)

by Mike O'Brien | | 1 comments

Could the marketing industry one day be simply automated? Or, dare we say it, taken over by robots? Much of what we do now will eventually have to be automated. However, marketing automation even in its current form, is a definite opportunity.

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Jack Naylor,
Administrator, Armitages

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