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Read what’s trending in digital, direct and data marketing, by those who are doing it.

latest articles

How PR must change to keep up with the digital landscape

by Nicola Renshaw | | 0 comments

In today’s connected world, it’s clear to see that the role and influence PR once had has definitely changed. It’s had to align much more with marketing to seize the opportunities presented and continue delivering results.

Top tools for the modern marketer

by Shane Redding | | 2 comments

Us busy marketers, how do we keep up? As we know, the digital world is constantly changing and keeping up to date can be difficult. But do not fear! There are some great and effective tools out there to give you a helping hand.

[Interview] How can you use social analytics? Read how Microsoft do it

by Andy Vale | | 0 comments

In the age of digital, advanced social media teams can adopt a myriad of roles from marketing, to customer service. Social media data can intelligently be used to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

In-store and online customer tracking: is it useful or just intrusive?

by Greta Paa-Kerner | | 0 comments

Within today’s digital age, many retailers are starting to use ‘indoor positioning’ more frequently to track their customer’s activities in order to upsell or provide information. But when does this sense of tracking become too intrusive?

Stay ahead of your competition with the latest marketing insight

by Dale Archer | | 0 comments

Learning and improvement are the key to success and staying ahead of the competition. However, with the digital marketing industry constantly changing, how can marketers keep up to date and be in the know about key digital trends?

Relationship marketing should be at the heart of every brand

by Greta Paa-Kerner | | 0 comments

In today’s marketing environment, relationship marketing is at the heart of what a brand does, particularly online. However, as with any relationship, there are courtship norms that must be followed or else, frankly, it just gets weird.

Writing copy for fundraising – it’s not all about you!

by ​Paul Chuter | | 0 comments

Every experienced copywriter and direct marketing professional is familiar with the concept of ‘customer-centric’ messaging. What many fundraisers are less familiar with, however, is how to apply customer-centricity when writing or reviewing appeal copy.

IDM Summer School: a crash course into the marketing industry

by Employability | | 0 comments

The IDM Summer School introduces fresh new talent to the marketing industry. Find out from one of our recent students how the IDM Summer School helped them gain insight into the industry.

[Interview] Beatrice Whelan (Global Content Manager at Sage) on Social Media and Events

by Joe Edwards | | 0 comments

How can social media and the events world work in perfect harmony? Joe Edwards catches up with Beatrice Whelan (Global Content Manager at Sage) to find out how social media can help leverage the excitement and buzz of any marketing event.

Marketing automation for maximum impact

by Shane Redding | | 1 comments

Marketing automation, where do we even start? There seems to be a lack of change among marketers who wish to deploy marketing automation for their business. The benefits are clear, but how do we implement effective marketing automation for our organisation?

Highlights from the IDM Summer School 2016

by Employability | | 0 comments

Each year, the IDM Summer School invites 30 students who are interested in a career within advertising, digital or direct marketing to explore different career paths available within the industry. During the week, students are given work experience on a real-life client brief and get to visit two different advertising agencies

6 benefits of being a social business

by Joe Edwards | | 0 comments

Social are where your customers are; it’s where your employees are, potential brand advocates and satisfied customers. Pretty soon, not taking it seriously will leave you at a big disadvantage. But why do some many companies underestimate the value of a social business?

Who needs data when I know the answer already…

by Tim Hamill | | 0 comments

The importance of data, as we know, can help create relevant campaigns and target the right type of audience or customers. But why is data so important when it comes to our marketing efforts? And how accurate can data marketing actually be?

Digital skills are more important than ever

by Dale Archer | | 0 comments

The United Kingdom is facing a “digital skills crisis”. According to reports, a massive 12.6 million adults in the UK lack basic digital skills, so with these stats like these, businesses across the UK need to address their team’s skills set.

The future of LinkedIn

by Ali Chambers | | 0 comments

The last few years have seen a real boom in LinkedIn's popularity. However, Microsoft recently announced its plan to acquire the social media giant, so what does the future hold for LinkedIn?

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The social selling course I attended through the IDM was excellent. The course leader Shane was knowledgeable and was always applying her advice to my own background which was appreciated. The content was engaging and I felt the open forum let everyone in...

David Graham,

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