Read what’s trending in digital, direct and data marketing, by those who are doing it.
Measuring online campaign effectiveness
Measuring your marketing campaigns, as we know, helps you to understand how well (or not so well) your campaigns are performing. However measurement isn’t so clear cut. The types of businesses using digital marketing vary so widely and their goals differ greatly.
5 ways to ensure that your copy attracts and engages readers online
Your readers receive 63,000 words of new information every day. Do you think they’ll read your words? To make your copy work you need to ensure that it’s easy to read, that it provides compelling content, and that it motivates your reader to take action. Here are 5 fundamentals of good copy
Customer experience - the next competitive battleground for marketers and business
Welcome to the age of the customer - in this new world the decision on what an exceptional customer experience (or CX) looks like or how it feels is not defined by you the business, but by your customers
Avoid digital marketing burnout with the latest skill sets
75% of professionals regularly miss doctor’s appointments and fail to pick up prescriptions due to work commitments. More worryingly, workers in the marketing and media sector made up the largest percentage of this group.
Whether you’re new to the marketing world or you’ve been at it for a while, you might be asking yourself this question. It’s important to understand how valuable these networking websites currently are for those of us in marketing.
Facebook is not a force to be reckoned with; it’s one of the many social media channels that have become a part of our everyday lives. But are marketers leveraging the power of Facebook as much as they should be?
How to keep up to date with the latest digital marketing skills
The world of digital marketing is ever-changing and in order to remain at the forefront of the industry, it’s necessary to keep skill sets up to date to continue performing at an optimum level. With new channels, strategies, and technologies constantly being discovered or created, modern marketers cannot afford to rest on their laurels and must therefore continue to learn and develop.
We live in a time where ‘switching off’ can almost be detrimental to our emotional state. People ‘consume’ all the time - whether it’s actual purchasing of a product or the content that’s out there. For the same reason, it’s important that brands capitalise on this so that their audience is consuming their content in some way or the other.
Is programmatic buying the saviour of digital advertising?
Programmatic is showing up everywhere currently, from articles to white papers, yet a proper definition seems elusive. So, what is it and what impact does it have on our business practices?
The 3 key reasons your content fails to get clicks and views
Bad content = bad marketing results, whatever channel you're marketing on. While content writing might not be your strong suit as a marketer, there are a few bad practices you can avoid to make sure that your content IS performing.
The only thing you can be sure about Google Adwords is, constant change
Sometimes it feels like with Adwords Google must feel like they’ve discovered the goose that lays golden eggs. Their pay-per-click advertising networks is where they really make their money, not from the self driving cars or the wifi balloons in space.
The DMA Group Mentoring Scheme
On Friday 6th May, the DMA Group Mentoring Scheme opened its doors to young professionals working in the marketing industry. The event brought future leaders together with experienced marketing practitioners, who were on-hand to share their knowledge and insights of the industry with the next generation of marketers.
How to rebrand without losing your target audiences' attention
For celebrities to stay in the public eye they must "rebrand" themselves often enough to stay interesting. The same could also be said for businesses and their target audience. Although, there is that niggling fact that brand loyalty converts more prospects than constant rebranding. Is it possible to find a balance between the two?
The rise of marketing robotics
It sounds like something out of a sci-fi film. Something we can expect 20 years from now. The reality, though, is marketing robotics are already here. Marketing automation can already automate your processes and react according to individual's interactions. The question is, how far do we want it to go?
6 ways to become a more effective digital marketer
To be a successful Digital Marketer you have to get to grips with how everything works. It really helps to understand everyone’s role and the best place to start is to understand how good Digital Project Management works.