Read what’s trending in digital, direct and data marketing, by those who are doing it.
The digitally assisted shopper
Our shopping habits have drastically changed in recent years, from the way we research gifts and bargains to the way we purchase. In-store beacons are just one of the ways in which businesses are exploring new ways of communicating with their consumers
How to find the right marketing partner
Joining up with partners is a great way to help you amplify your content and raise your brand's awareness, the possibilities are endless. But exactly how effective are these channels and how can they contribute to our marketing efforts? Here are a few simple ways in which you can buddy up
IDM Student Marketing Competition Winner announced!
Team Digithink from Bournemouth University are the winners of the IDM Student Marketing Competition 2016 – Sponsored by Virgin Money Giving
Brexit vs eCommerce – do we need to worry?
In the wake of the EU referendum, many questions have undoubtedly been raised within the digital industry on what the next steps will be. The reality is, the EU is the biggest consumer market in the world, and we need to trade within it. Aiden Carroll, explores the effect it will have on the eCommerce industry.
Why strategic content is fundamental to marketing performance
Within today’s digital world you would expect a strategic content strategy to be at the heart of every organisation's content plan. Yet research shows that 70% of marketers lack a consistent or integrated content strategy
How to get ahead in advertising ... (or whatever we call it now)
As part of the IDM Summer School 2016, Mark Runacus, Partner at Karmarama, shared his top tips for those who are looking to start a career in advertising
Customer loyalty is built around magic moments on the purchasing path
Improving customer loyalty and retention should be one of the key priorities for businesses. Pre-purchase, purchase and post-purchase are 3 key stages that you should consider when thinking about your customers’ journey
Everything about direct marketing you were afraid to ask
The role of marketing is about finding the right customers, retaining these customers and helping those customers spend more. But with a blizzard of new marketing techniques, which route is the most effective? How about direct marketing?
How can brands use Facebook live?
Facebook has launched it’s very own live streaming app known as Facebook live. But what does this mean for marketers? And how can brands leverage this power of live streaming?
[Interview] What makes Airbnb a meaningful brand?
Airbnb has gone from strength to strength, especially within their marketing campaigns. Audiense speaks with their EMEA Marketing Manager, Holly Clarke, to understand how effectively they use their social media channels and what it takes to be a meaningful brand.
There’s a simple reason why no one’s responding to your creative work
According to the marketing industry’s wisest blogger, Bob Hoffman, consumer interaction with online advertising is essentially non-existent. So, what’s the reason for this state of affairs? Let’s find out from the copywriters who produce your marketing copy and creative - in both offline and online varieties.
Invest in marketing programs for the return, not the glory
Marketing is a spending department and as we all know in business you need to spend money to make money. In 2016 more so than previous years, marketers are being asked to justify their spending with even more scrutiny, to ensure that all funded programs make a return. The main focus for many marketing departments now is on data, metrics and analytics.
Measuring online campaign effectiveness
Measuring your marketing campaigns, as we know, helps you to understand how well (or not so well) your campaigns are performing. However measurement isn’t so clear cut. The types of businesses using digital marketing vary so widely and their goals differ greatly.
5 ways to ensure that your copy attracts and engages readers online
Your readers receive 63,000 words of new information every day. Do you think they’ll read your words? To make your copy work you need to ensure that it’s easy to read, that it provides compelling content, and that it motivates your reader to take action. Here are 5 fundamentals of good copy
Customer experience - the next competitive battleground for marketers and business
Welcome to the age of the customer - in this new world the decision on what an exceptional customer experience (or CX) looks like or how it feels is not defined by you the business, but by your customers