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Read what’s trending in digital, direct and data marketing, by those who are doing it.


latest articles

Could you be missing out on money back for innovation?

by Steve Govey | | 0 comments

All digital businesses use technology, so why not get the taxman to contribute to the costs of development?

How to build the Marketing A-Team in 2017? [Survey]

by Luke Bilton | | 0 comments

IDM and Technology for Marketing are asking for your views on the best way to structure marketing teams in 2017.

PR and Marketing - a relationship that should be as complementary as ‘Strawberries and Cream’

by Nicola Renshaw | | 0 comments

The traditional marketing and PR relationship within companies is changing and thank goodness it is. No longer is it such a master/servant relationship where PR sits as something on the side whilst marketing owns the communications with the customer.

How martech can escalate your customer relationships (and your career trajectory)

by Matilda Kristoffersson | | 0 comments

Want to understand how you can transfer this proven martech use case directly to your our marketing initiatives, from finance to retail? Or you’d like to get this kind of impressive customer journey automation off the ground for your client?

Four steps to getting started in conference speaking

by John Scarrott | | 0 comments

Conference speaking can instantly enhance your profile within the industry. Take a look at these four top tip in how to get started in conference speaking.

What will be big for retail in 2017?

by Guest Blogger | | 0 comments

Darren Jackson, Retail Solutions Director from APS Group shares his thoughts on what will be big for retail this year.

What kind of leader do you want to be?

by Danny Kalman | | 0 comments

To be a successful leader it is necessary to understand yourself and your strengths, lead change and communicate your vision. Having said that, it is often easier said than done. Read on to find out what it takes to be a successful leader.

3 reasons to be cheerful about Marketing Automation

by Shane Redding | | 0 comments

There are many benefits in using marketing automation for your business, but what MA tool is best? Why should you implement these programs? Read on to see how you can start implementing MA for your business and understand the benefits MA can bring.

Copywriting to generate new business: do you put first things first?

by ​Paul Chuter | | 0 comments

Many marketers when marketing to a cold prospect start with the same common mistake – introducing themselves and their organisation, what they do and how long they’ve been doing it. Find out why this is a fatal error when creating copy for new business.

Two new data protection & privacy regulations coming in 2018

by Simon Blanchard | | 0 comments

Along with the changes in the GDPR due to take effect in May 2018, there’s a second privacy-related regulation on the horizon.

Are your emails failing to deliver?

by Steve Kemish | | 0 comments

You send 100 emails and your report shows a 98% delivery rate, so 98 got into the recipient inboxes, right? Wrong. Find out what the term ‘delivery rate’ actually means and how you can avoid your emails bouncing back.

Conference speaking drives growth

by John Scarrott | | 0 comments

Find out why speaking at conferences and events are an important area for the digital marketing sector and the leaders within it.

Developing agile marketing

by Greta Paa-Kerner | | 0 comments

Technology and innovation have touched all aspects of business and we are now operating in a rapidly changing and complex world. With all this change requires businesses to become more agile.

If time is your enemy when writing copy – make it your friend!

by John Wallace | | 0 comments

Time; it can be your biggest enemy in the working day. When someone asks you to write copy in a hurry – well that can really cause panic. What do you write? Where do you start? Know how to kick-start your creativity so that you can respond to writing a brief quickly, efficiently and effectively.

Recasting your Mobile vision for 2017 – multichannel, not mobile only

by Rob Thurner | | 0 comments

The Mobile user experience is where you stand to differentiate most from the competition.

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Great course – I came away with a list of practical things I can implement back in the office.

Fiona Auty,
Head of Communications, National Physical Laboratory

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