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Read what’s trending in digital, direct and data marketing, by those who are doing it.

latest articles

How Trump Won (a SOSTAC Analysis)

by PR Smith | | 0 comments

How Donald Trump became president of the United States Of America. Here’s an analysis, using SOSTAC® Planning Framework to explore some of Trump’s plan and to give some insights into his subsequent successful campaign

A new leadership manifesto

by Debi Bester | | 0 comments

Customers. Donors. Players. Diners. Guests. Investors. Employees. Partners. Patrons. Readers. Viewers. Users. Shoppers. Students. Patients. Bosses. Drinkers. Gardeners. DIYers. Borrowers. Savers. Retirees. And citizens.

What is the best marketing team structure to survive 2017?

by Luke Bilton | | 0 comments

IDM and Technology for Marketing would like to pick your brains about what your marketing team will look like in 2017. How will you be working with agencies and in-house resource to achieve your objectives this year?

How to become a confident conference speaker

by John Scarrott | | 0 comments

Imagine that you’ve landed your speaking opportunity. Congratulations, this is where your hard work really starts. Learn how to become a confident conference speaker.

What’s up next when it comes to lead nurturing in 2017

by Ali Chambers | | 0 comments

It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the primary B2B marketing goals for the past three years, and it shows no sign of changing.

Could you be missing out on money back for innovation?

by Steve Govey | | 0 comments

All digital businesses use technology, so why not get the taxman to contribute to the costs of development?

How to build the Marketing A-Team in 2017? [Survey]

by Luke Bilton | | 0 comments

IDM and Technology for Marketing are asking for your views on the best way to structure marketing teams in 2017.

PR and Marketing - a relationship that should be as complementary as ‘Strawberries and Cream’

by Nicola Renshaw | | 0 comments

The traditional marketing and PR relationship within companies is changing and thank goodness it is. No longer is it such a master/servant relationship where PR sits as something on the side whilst marketing owns the communications with the customer.

How martech can escalate your customer relationships (and your career trajectory)

by Matilda Kristoffersson | | 0 comments

Want to understand how you can transfer this proven martech use case directly to your our marketing initiatives, from finance to retail? Or you’d like to get this kind of impressive customer journey automation off the ground for your client?

Four steps to getting started in conference speaking

by John Scarrott | | 0 comments

Conference speaking can instantly enhance your profile within the industry. Take a look at these four top tip in how to get started in conference speaking.

What will be big for retail in 2017?

by Guest Blogger | | 0 comments

Darren Jackson, Retail Solutions Director from APS Group shares his thoughts on what will be big for retail this year.

What kind of leader do you want to be?

by Danny Kalman | | 0 comments

To be a successful leader it is necessary to understand yourself and your strengths, lead change and communicate your vision. Having said that, it is often easier said than done. Read on to find out what it takes to be a successful leader.

3 reasons to be cheerful about Marketing Automation

by Shane Redding | | 0 comments

There are many benefits in using marketing automation for your business, but what MA tool is best? Why should you implement these programs? Read on to see how you can start implementing MA for your business and understand the benefits MA can bring.

Copywriting to generate new business: do you put first things first?

by ​Paul Chuter | | 0 comments

Many marketers when marketing to a cold prospect start with the same common mistake – introducing themselves and their organisation, what they do and how long they’ve been doing it. Find out why this is a fatal error when creating copy for new business.

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Excellent - lots of practical tips I can use and put into action straight away

Sarah Willis,

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