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With over 3,400 loyalty experts in 30 offices and 20 countries, Aimia understands what it takes to drive increased loyalty. Aimia inspires loyalty. It’s what we stand for – it’s what we do. We build and run loyalty programmes for ourselves and for some of the world's best brands. We do this using our unique capabilities and proven expertise in building proprietary loyalty strategies, launching and managing coalition loyalty programmes and creating value through loyalty analytics.

We understand loyalty better than anyone because we built our business around it.  In the UK our Nectar programme is the leading consumer retail programme with over 18m active members. We build and manage proprietary loyalty solutions for some of the world’s leading businesses. Those specifically in the UK include De Vere Group (AHG), Coca-Cola, Air France KLM, Royal Bank of Scotland Group, Scandinavian Airline Services and Lloyds Banking Group.

It all began in 1938 with Curt Carlson's launch of the Gold Bond Stamp Company - a seminal event in loyalty marketing that saw Gold Bond stamps become one of the world's premier examples of loyalty currency, and Carlson Marketing become a world leader in customer loyalty management. While Mr. Carlson lacked all of the modern database and communication tools available to marketers today, the core idea - that businesses could issue promotional currency as deferred discounts to consumers to reward them for their loyalty - still drives customer loyalty strategies today.

Aimia’s Proprietary Loyalty Service now incorporates Carlson Marketing’s global loyalty marketing services and builds on the company’s heritage by leveraging its global footprint to deploy our full suite of loyalty management services to manage hundreds of the world's largest and most successful customer and business loyalty initiatives. We deliver our loyalty expertise across all vertical industries, geographies and channels for both consumer and business-to-business brands.

The recent acquisition of EIM – Excellence in Motivation, further strengthens Aimia’s capabilities and geographic presence in the U.S. EIM is a full-service performance-improvement and business loyalty company that specializes in creating incentive programs and marketing solutions that deliver results for its clients.

And while we're proud of our heritage, we aren't content to rest on our laurels. As leading innovators in digital, mobile and social media marketing, we continue to deliver leading-edge loyalty solutions for our clients. Let us bring our expertise to help you boost your brand and business. We'll help you get closer to your best customers, employees and channel partners.

Address: Aimia 80 Strand London WC2R 0NN
Telephone: +44 (0) 20 7125 4700
Web address:
Established: Aimia (brand launched October 2011) Formally known as Carlson Marketing (founded in the US 1938, UK 1990)
Services: Coalition loyalty (Nectar), Proprietary loyalty, CRM, Data analytics, Data Capture, Data hosting, Data processing, Data management
Contact 1 details: Will Shuckburgh Managing Director European Commercial Director
Contact 1 email:
Contact 2 details: John Hiney Managing Director Director Proprietary Loyalty
Contact 2 email:

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