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Established in 1975, CACI is the UK's leading consumer and market analysis company. Offering an unrivalled range of solutions and information systems, CACI helps many of the country's leading companies across all business sectors to market their products and services to the right people, at the right time, in the right way.

Customers are becoming more discerning and discriminating. To meet their needs, it is crucial to reach them with the right messages at the right time, using the right channel. But that task has never been more difficult than it is today. It requires customer understanding and effective customer management.

Yet many organisations are struggling to implement effective customer solutions that create real value. Poor quality data, inefficient processes and technology and limited understanding of customers and prospects can all contribute to poor customer engagement.

CACI’s Customer Solutions has the knowledge and experience to help you build the long-term profitable relationships with customers that are key to business success.

We can:

  • Develop successful customer strategies
  • Deliver first class customer insight
  • Design an end-to-end customer lifecycle model
  • Centralise decision capabilities, where all in and outbound marketing is unified
  • Increase retention rates by implementing real-time marketing strategies
  • Create and optimise target-based marketing plans
  • Re-engineer marketing processes
  • Implement best practice in campaign management
  • Optimise sales opportunity by channel
  • Advise on the selection of appropriate marketing technology
  • Design, implement and operate marketing systems
  • Provide data processing and management expertise
  • Supply data on over 40 million UK consumers

CACI's Customer Solutions already work with many of Europe’s leading brands. They choose us because of the unrivalled quality and experience of our team, our focus on results and our values of openness, honesty and pragmatism.

Address: CACI House Kensington Village Avonmore Road London W14 8TS
Telephone: 020 7602 6000
Fax: 020 7603 5862
Web address:
Established: 1975
Services: Address management, Computer/database bureau, Contact centre, CRM, Data analysis, Data hosting, Data processing, Database management, Database software and equipment, Demographic targeting, Direct mar
Contact 1 details: Tracy Weir, Vice President, 020 7605 6001
Contact 1 email:
Contact 2 details: Jonathan Burston, Sales Director, 020 7605 6137
Contact 2 email:

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

A great overview into a fast-developing area. The course has been useful in ways I didn't imagine and I can't wait to get into the office and start putting the learning into practice. Thanks Becky, easily the best course I have been on in a very long time...

Richard McGowan,

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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