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Joined up data for joined up thinkers

Businesses that sell to other businesses frequently face challenges in leveraging the power of data. The complexity of organisational structures, frequent changes in ownership and location, and key decision makers who are always on the move are just some of the challenges faced.

As world class data specialists, we passionately believe in the potential of the data-driven enterprise – one where every part of the business is able to leverage the power, efficiency and effectiveness of joined-up data. Your data is something only you have – it’s unique and if used effectively can provide intelligence no one else has.

But what does it mean for you as a marketer and why should you be starting the journey towards joined-up data? It means developing a deeper understanding of your customers and their preferred channels. It means your Marketing Automation system has leads that are never out of date, no matter how long your sales cycle is. It means a CRM system that is reliable and delivers ROI. And that’s just the start.

D&B’s portfolio includes UK and Global B2B Data, Data Management, Data as a Service (DaaS) CRM integration and Marketing Analytics solutions - powerful tools which can help you improve all aspects of marketing, from identifying new opportunities, increasing response rates and creating a dynamic customer view.

At the heart of D&B’s solutions is our world class data, including the world’s largest commercial database of over 200 million businesses in more than 220 countries. Every business within it is assigned a DUNS® number, a unique 9 digit number which helps track businesses through their life. It is recognised, recommended and/or required by more than 50 global, industry and trade associations, including the United Nations, the U.S. Federal Government, the Australian Government and the European Commission

Address: Marlow International Parkway Marlow Buckinghamshire SL7 1AJ
Telephone: +44 01628 492000
Fax: +44 01628 492332
Web address:
Established: 1857
Services: Data analysis, Data capture, Data hosting, Data processing, Data management, Direct marketing, Email marketing, List building and research, List management and List owner, Telemarketing
Contact 1 details: Simon Knight, Channel Marketer Sales & Marketing Solutions, 01628 492491
Contact 1 email:
Contact 2 details:
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Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

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