We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Lateral Group are specialists in insight led, multi-channel marketing.

We build, manage and deploy highly effective direct marketing campaigns for some of the UK’s leading brands. We believe in a holistic approach to overcoming the marketing issues faced by our clients. Combining our own tools and expertise with market-leading technologies we collect and analyse customer and prospect data. We then use this data to deliver insight, which in turn allows us to develop and deliver integrated marketing campaigns that have real impact with our clients’ customers, building their brands and stimulating sales.

At the heart of our offer is data. Detailed, ‘clean’ and reliable data about consumers informs all of our decisions. Crucially, we do not lose sight of the fact that the data describes people – and understanding people is the foundation of marketing.

Our ‘high-definition marketing’ approach combines the sharp focus of data insights, with the crystal-clear view of the individuals we are targeting and the objectives we are pursuing. There are no blurred or fuzzy images in our world – we know exactly who to target and how to reach them.

As an end-to-end partner for the marketing director, we provide a consistent view of the customer throughout the process. Not only does this simplify the management of campaigns, but it ensures coherent and effective multi-channel communications and gives control back to the marketing director.

Our expertise encompasses database design, build and management, including hosting of client customer data and collection of new data; analysis of data to provide insights into customer and prospect behaviour and formulation of strategies to benefit from this insight; campaign development that puts these strategies into practice and leverages multiple channels including email, SMS and web, as well as trigger marketing techniques and off-line direct marketing activities.
Address: 2nd Floor Aldersgate House 135-137 Aldersgate Street London EC1A 4JA
Telephone: +44 0845 8590000
Fax: +44 0845 8590059
Web address:
Contact 1 details: Mr Ruaraidh Thomas F IDM, Managing Director, 0845 8590000
Contact 1 email:
Contact 2 details:
Contact 2 email:

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you

Katherine Fleet, Matrix,

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

share on