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Proximity London is a direct and digital agency with data at its heart. We create work that increases customer value in ways that can be measured. We deliver customers communications through personal media (direct and digital) which can be tested and refined and evaluated so that we know that it works.

We work by Drucker’s maxim that “Culture eats strategy for breakfast”. Our culture of empowerment originated in our roots as a start-up. We invest in like-minded people and review performance against shared values to create a motivated team who develop loyal relationships and go the extra mile. This is reflected in our client satisfaction scores and longevity.

Creativity is our DNA, we attract top creative talent and clients who invest in their creative product to drive differentiation and performance. Proud to be the UK’s most awarded Direct agency over the last 3 years (Won Report) – even prouder to be continually awarded for results: We’re the only Direct and Digital agency to win two IPA Effectiveness Awards.

Proximity was the first BTL agency to open an innovation lab. Innovation is the key driver of our business and our service to clients from TV Licensing to RNLI, and has resulted in our most effective work. Our data team is one of the largest in London and manages amongst the UK’s biggest consumer (BBC TV Licensing) and B2B (Royal Mail) data assignments. These clients have outsourced data management, strategic planning, predictive modelling, campaign selection, measurement and post-campaign analysis to Proximity. Data-driven programmes have driven 48% of online transactions for TVL and an overall ROI of 4:1 for Royal Mail.

Address: 191 Old Marylebone Road London NW1 5DW United Kingdom
Telephone: +44 (0) 20 7298 1000
Fax: +44 (0) 20 7298 1001
Web address:
Services: CRM, Data analysis, Data capture, Data hosting, Database management, Design, Direct mail production, Direct marketing, DRTV services, E-mail marketing, Integrated, Interactive, Internet services
Contact 1 details: Emma Plumbe, PR Manager, 0207 298 1330
Contact 1 email:
Contact 2 details: Suzanne Partridge Managing Partner 0207 298 1379
Contact 2 email:

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The trainer’s background knowledge and understanding of the wider concepts of fundraising for a hospice were very useful in this specific piece of direct marketing work. As a result of this assignment we now have a clear plan of action to implement which is...

Chief Executive,
Local Charity / Hospice based in Greater London

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