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Serendipity2, (S2), is a leading strategic consultancy which helps major consumer brands and retailers to acquire and retain customers with the overriding objective of driving customer engagement, sales and lifetime brand loyalty. 

Driven by insight, we operate at board and senior management level advising CEOs, Sales, Marketing, Operations, Finance and HR Directors on company strategy and in helping organisations to plan and execute business transformation strategies. Underpinned by data science, our services range from sales and marketing strategy, location planning and store segmentation to category planning, store openings and sales territory planning.

With the customer at the centre of the decision making process, S2’s omnichannel approach brings together in store, external geo-demographics, mobile and online data and technology to create a seamless experience for all parties engaged in the buying process.

Operating in the Food, Drink, Leisure, Hospitality, Travel, Retail, Grocery and Fashion sectors, our customer insight work provides deep level analytical insight and unrivalled expertise in helping to shape, plan and execute strategies for consumer brands and retailers in a rapidly evolving on and offline marketplace. 

Current clients include many leading consumer brands and retailers including Coca Cola Ents, Coke GB, Tui Travel, Vue Cinema, Carlsberg, Subway, Greene King, Banana Republic, National Gallery, WHSmith, Mens Health, Compass Group and Blenheim Palace.

Our long-standing and award winning data driven work for Coca-Cola, the world’s leading consumer brand organisation, now underpins much of their strategic sales, marketing, operational and financial planning and execution.

Being part of a fully integrated agency, S2 is uniquely placed to work with clients throughout the total customer journey by integrating data insight with industry leading creative design and digital execution. 

Case Studies:
Coca Cola Enterprises (Single Customer View) -
Vue Cinema (Estate Segmentation) -
Blenheim Palace (Customer Profiling) -
WHSmith (Store Segmentation) -
Address: Augusta House 18 Augusta Place Leamington Spa Warwickshire CV32 5EL UK
Telephone: 01926 887555
Web address:
Established: 2001
Services: Creative, CRM, Data analysis, Data capture, Data hosting, Data processing, Database management, Database software and equipment, Demographic targeting, E-mail marketing, Geographic information systems, Integrated, Lifestyle databases, Strategic consultancy
Contact 1 details: Peter Flood CEO 01926 887555
Contact 1 email:
Contact 2 details: Clare Kiteley Commercial Director 01926 333935
Contact 2 email:

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