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Multi-channel CRM specialists, expert in data strategy, marketing database development, predictive modelling, web analytics, campaign planning and performance reporting.

We help clients transform their multi-channel customer data into a valuable marketing resource.

From defining strategy and building marketing databases, to deploying digital campaigns (we build and send over 150 million emails pa) and reporting performance, we help clients implement more precise and dynamic marketing activity.

We provide strategic input and operational know-how to help some of the UK's leading brands achieve their customer acquisition, cross-sell and retention goals.

So, if you are looking to reward and recognise your best customers, drive incremental sales, activate new or dormant customers, then perhaps we can help.

Address: Easter Dalry House 3 Distillery Lane Edinburgh EH11 2BD
Telephone: 0131 272 2704
Web address:
Established: 2005
Services: CRM, Data analysis, Data capture, Data hosting, Data processing, Database management, Database software and equipment, Demographic targeting, Direct marketing, Email marketing, Lifestyle databases
Contact 1 details: Doug McKenzie, Managing Director, 0131 272 2704
Contact 1 email:
Contact 2 details:
Contact 2 email:

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Very good for practical case studies and interactive learning

Helen Share,
Fundraising Executive, NSPCC

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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