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IDM launches free digital marketing mobile app at the Digital Marketing Show

Released 19 November 2014: The Institute of Direct and Digital Marketing (IDM) launches a new mobile app at this week’s Digital Marketing Show in London. Free to download, the app is a short interactive course introducing the fundamental principles of direct and digital marketing.

Released 19 November 2014: The Institute of Direct and Digital Marketing (IDM) launches a new mobile app at this week’s Digital Marketing Show in London. Free to download, the app is a short interactive course introducing the fundamental principles of direct and digital marketing.

Developed using the latest mobile technology, the app is easy to use and combines a number of skills tests with expert content from one of the IDM’s most popular qualifications. Users are also encouraged to find out how their scores rank against their peers via an in-app leaderboard.

“We’re all about providing new and engaging opportunities for marketers to improve their skills and careers. The IDM app is a quick, easy and fun way for marketers to test what they already know, as well as to learn something new. One of the best features is that they can play to their competitive nature by pitting themselves against fellow marketers to get the highest scores.”

Visitors to the Digital Marketing Show will be able to try a short version of the app and take part in a live digital marketing quiz. Top scorers will have the option of entering a prize draw to win an iPad mini.

The full IDM app, which represents Module One of the popular IDM Award in Direct and Digital Marketing, is available for iPhone or iPad via the App Store or for Android devices via the Play Store.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Becky is a fantastic and engaging tutor. I feel I have acquired many new skills to help me develop as a copywriter and a marketer. Really interesting content. Could have happily picked Becky’s brain all day ... thanks for having me!

Andy Currums,
Project Manager, Impact Marketing

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