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Knowledge & Network:
Data stories from the industry’s leaders

Aimee McIntosh, CRM Marketing Manager, Guardian News and Media and Jim Maddock, CRM Marketing Manager, Guardian News and Media
Presented by Aimee McIntosh and Jim Maddock

Knowledge & Network:
Data stories from the industry’s leaders

Andrew Day, Business Intelligence Director, News UK
Presented by Andrew Day

Knowledge & Network:
Data stories from the industry’s leaders

Laura Scarlett, Programme Director, National Trust
Presented by Laura Scarlett

Knowledge & Network:
Data stories from the industry’s leaders

Questions and Answers were chaired by David Reed

 
Presented by David Reed

Knowledge & Network:
Winning with Creative Data: The Economist

Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data analysis, customer profiling and media planning with The Economist's unique, much-admired (and somewhat provocative) content to arrive at the subscription sweet spot.
Presented by Mark Cripps

Knowledge & Network:
Winning with Creative Data: The Economist

Mark was joined by Geoff Copps, Head of Research at IPG Mediabrands UK, who demonstrated how being a data-driven agency in the 21st century demanded creative thinking to unlock precious customer insight from data, in order to target with precision.
Presented by Geoff Copps

Knowledge & Network:
Winning with Creative Data: The Economist. Q&A

Mark Cripps, EVP Brand and Digital at The Economist and Geoff Copps, Head of Research at IPG Mediabrands UK discussed content and acquisition. The event was chaired by Steve Kemish, Managing Partner at Junction Agency.
Presented by Steve Kemish, Managing Partner at Junction Agency leads Questions and Answers.

Knowledge & Network:
Do your customers trust you?

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.
Presented by Richie Evans, Deloitte
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Displaying results 1-8 (of 37)
Fun and interactive, quite clearly the most up to date and relevant marketing qualification available to marketers. Insightful, relevant and practical – can easily apply the course to the working world.

Elliot Bertram Dip DigM,
Hays Recruitment

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