Videos
Check out the latest videos from our most recent inspirational talks, conferences and annual lectures
Social Media Trends for 2018
Richard Robinson, Chairman, IDM B2B Council
According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.
Presented by Richard Robinson
Knowledge & Network: The Power of Gen C
Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.
Presented by Richard Hartigan, Industry Manager, Technology, Google
Knowledge and Network: Top Digital Marketing and Technology Predictions for 2015
What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead.
Presented by Ian Miller, CEO, Crafted
Knowledge and Network: Winning with Creative Data: The Economist: Q and A
Mark Cripps, EVP Brand and Digital at The Economist and Geoff Copps, Head of Research at IPG Mediabrands UK discussed content and acquisition. The event was chaired by Steve Kemish, Managing Partner at Junction Agency.
Presented by Steve Kemish, Managing Partner at Junction Agency leads Questions and Answers.
Knowledge and Network: Data Stories from the Industry's Leaders: Andrew Day
Andrew Day, Business Intelligence Director, News UK.
Presented by Andrew Day
Knowledge and Network: Data Stories from the Industry's Leaders: Guardian News and Media
Aimee McIntosh, CRM Marketing Manager, Guardian News and Media and Jim Maddock, CRM Marketing Manager, Guardian News and Media
Presented by Aimee McIntosh and Jim Maddock
Knowledge and Network: Data Stories from the Industry's Leaders: Laura Scarlett
Laura Scarlett, Programme Director, National Trust
Presented by Laura Scarlett
The IDM Knowledge and Network: Data Stories from the Industry's Leaders: Q and A
Presented by David Reed
Knowledge and Network: Winning with Creative Data: The Economist: Mark Cripps
Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data analysis, customer profiling and media planning with The Economist's unique, much-admired (and somewhat provocative) content to arrive at the subscription sweet spot.
Presented by Mark Cripps
Knowledge & Network: Winning with Creative Data: The Economist
Mark was joined by Geoff Copps, Head of Research at IPG Mediabrands UK, who demonstrated how being a data-driven agency in the 21st century demanded creative thinking to unlock precious customer insight from data, in order to target with precision.
Presented by Geoff Copps
IDM Knowledge and Network: Reputation at Risk, Hans Kristian, Deloitte
According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.
Presented by Hans Kristian
Knowledge and Network: Do your customers trust you? Q&A
According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.;
Presented by Q&A with Hans Kristian Bryn, Partner, Deloitte, Richie Evans, Privacy Team Manager, Deloitte and Iain Bourne, Group Manager, Policy Delivery, ICO
Knowledge & Network: Do your customers trust you?
According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.
Presented by Richie Evans, Deloitte
IDM Annual Lecture 2015: The Marketing Department of the Future
Amanda Rendle, M IDM, HSBC’s Global Head of Marketing, Commercial Banking and Global Banking and Markets presents The Marketing Department of the Future at the IDM Annual Lecture on 16 April 2015.
Presented by Amanda Rendle, M IDM, HSBC’s Global Head of Marketing
Knowledge & Network: Panel debate
Richard Hartigan and Ian Miller are joined by Nick Broomfield, Director, The Customer Framework & Chair, IDM Digital Marketing Council; Zoe Sands, Head of Digital EMEA, Juniper Networks and Emma Inston, Sales Director, Blinkbox to answer questions from the floor.
Presented by Panel debate
The IDM Annual Lecture 2014: Annual Lecture
Rory Sutherland discussing the System One Business.]
Presented by Rory Sutherland
IDM Knowledge and Network: How to win in data marketing
Ed Ballard, Technology Strategist, RAPP Winner of the Data IQ Talent Award, ‘Data is the new creative’ in 2014
Presented by Ed Ballard
IDM Knowledge and Network: How to win in data marketing- Oliver Betts
Oliver Betts, Data Planning, TMW. Winner of the Data IQ Talent Award, ‘Data is the new creative’ in 2013.
Presented by
Knowledge and Network: How to win in data marketing
Elly Cockcroft, Head of Marketing, Marylebone Cricket Club. Winner of the Data IQ Talent Award, ‘Data Professional (client)’ in 2014.
Presented by