Knowledge & Network:
Data stories from the industry’s leaders
Aimee McIntosh, CRM Marketing Manager, Guardian News and Media and Jim Maddock, CRM Marketing Manager, Guardian News and Media
Presented by Aimee McIntosh and Jim Maddock
Knowledge & Network:
Data stories from the industry’s leaders
Andrew Day, Business Intelligence Director, News UK
Presented by Andrew Day
Knowledge & Network:
Data stories from the industry’s leaders
Laura Scarlett, Programme Director, National Trust
Presented by Laura Scarlett
Knowledge & Network:
Data stories from the industry’s leaders
Questions and Answers were chaired by David Reed
Presented by David Reed
Knowledge & Network:
Winning with Creative Data: The Economist
Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data analysis, customer profiling and media planning with The Economist's unique, much-admired (and somewhat provocative) content to arrive at the subscription sweet spot.
Presented by Mark Cripps
Knowledge & Network:
Winning with Creative Data: The Economist
Mark was joined by Geoff Copps, Head of Research at IPG Mediabrands UK, who demonstrated how being a data-driven agency in the 21st century demanded creative thinking to unlock precious customer insight from data, in order to target with precision.
Presented by Geoff Copps
Knowledge & Network:
Winning with Creative Data: The Economist. Q&A
Mark Cripps, EVP Brand and Digital at The Economist and Geoff Copps, Head of Research at IPG Mediabrands UK discussed content and acquisition. The event was chaired by Steve Kemish, Managing Partner at Junction Agency.
Presented by Steve Kemish, Managing Partner at Junction Agency leads Questions and Answers.
Knowledge & Network:
Do your customers trust you?
According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.
Presented by Richie Evans, Deloitte