Knowledge & Network: Winning with Creative Data: The Economist

Mark was joined by Geoff Copps, Head of Research at IPG Mediabrands UK, who demonstrated how being a data-driven agency in the 21st century demanded creative thinking to unlock precious customer insight from data, in order to target with precision.

Presented by Geoff Copps

Knowledge and Network: Do your customers trust you? Q&A

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.;

Presented by Q&A with Hans Kristian Bryn, Partner, Deloitte, Richie Evans, Privacy Team Manager, Deloitte and Iain Bourne, Group Manager, Policy Delivery, ICO

Knowledge & Network: Do your customers trust you?

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.

Presented by Richie Evans, Deloitte

IDM Annual Lecture 2015: The Marketing Department of the Future

Amanda Rendle, M IDM, HSBC’s Global Head of Marketing, Commercial Banking and Global Banking and Markets presents The Marketing Department of the Future at the IDM Annual Lecture on 16 April 2015.

Presented by Amanda Rendle, M IDM, HSBC’s Global Head of Marketing

Knowledge & Network: Panel debate

Richard Hartigan and Ian Miller are joined by Nick Broomfield, Director, The Customer Framework & Chair, IDM Digital Marketing Council; Zoe Sands, Head of Digital EMEA, Juniper Networks and Emma Inston, Sales Director, Blinkbox to answer questions from the floor.

Presented by Panel debate

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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