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Richard Robinson, Chairman, IDM B2B Council

According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.

Presented by Richard Robinson

Knowledge & Network: The Power of Gen C

Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.

Presented by Richard Hartigan, Industry Manager, Technology, Google

Knowledge and Network: Winning with Creative Data: The Economist: Q and A

Mark Cripps, EVP Brand and Digital at The Economist and Geoff Copps, Head of Research at IPG Mediabrands UK discussed content and acquisition. The event was chaired by Steve Kemish, Managing Partner at Junction Agency.

Presented by Steve Kemish, Managing Partner at Junction Agency leads Questions and Answers.

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