Innovate Your Copywriting

Get recognised for copy that delivers demonstrable results across digital channels and learn to effectively measure the success of your digital content with training and qualifications from the IDM.

Led by IDM experts who are industry-leading in the fields of digital copywriting and content marketing, you will learn to develop an approach to writing that:

  • Helps you to break down your brief for different digital channels
  • Identifies techniques to get your audience’s attention and hold it
  • Enables you to write compelling copy for different audience personas

Take charge of your digital marketing content by choosing to take a 2-day Award in Digital Copywriting, and graduate with a level 4 qualification, or 1 or 2-day training courses to skill up in a specific area, from copywriting for web and email, to social and blogs.

Get Qualified in Copywriting

Face-to-face classroom delivery at our training suites in Central London.

Copywriting Training Courses

All short courses take place at our training suites in Central London.

Speak to our learning and development consultants

To talk to one of our consultants today and discuss your needs, please contact or call +44 (0)208 614 0255

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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