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While we have a range of existing courses we know from experience that programs work better when they have been customised to your needs.

Examples of customisation  include introducing case studies that are relevant to your sector, including examples from your business or integrating your processes and methodologies into our best practice structure.

Our ultimate goal is to offer flexible, practical solutions that build the capabilities of your marketers. From workshops to marketing academies, you’ll get the most current and relevant content tailored to you. The IDM training portfolio includes over 40 direct, digital, data and creative (copywriting) marketing courses and 11 marketing qualifications which you can mix and match, adding industry-specific case studies, templates, best practice examples, assessments, team projects and quizzes.

As the leading awarding body for qualifications in the direct and digital marketing profession, in-house training programmes can also be IDM-accredited, and therefore recognised and respected worldwide. Only the IDM can deliver IDM-accredited training. 

What can IDM tailored marketing training do for you?

  • Recognise and address your unique needs: training is individually tailored to dovetail with your processes, reflect your company culture and meet your key marketing objectives. 
  • Reduce costs: by training groups of marketers, your cost per head is significantly reduced. 
  • Give you choice, control and flexibility: from tailored courses and workshops to fully bespoke Academies, the depth of customisation and interactivity is advised by us and determined by you. Our extensive product range spans digital, direct and data marketing. Read more about typical client briefs and case studies.
  • Motivate teams: as the entire team shares the learning experience, the ideas, techniques and philosophies learnt are often more quickly and widely adopted. Delegates will discover and appreciate how to get the right information or support from colleagues to complete direct and digital marketing tasks efficiently. 
  • Inspire: IDM trainers are real-world marketing doers, with proven track records of success in direct, digital or data marketing. They know what it takes to do your team members’ jobs well, and how to impart this knowledge in a practical, interactive way.
  • Drive results: IDM in-house marketing training delivers practical and specific solutions that your team can apply instantly to their day-to-day roles, becoming confident, competent marketers. 

Contact our learning and training advisors today and start improving the direct and digital marketing capability of your teams: call us on +44(0)20 8614 0273 or email

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Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The most significant initiative we have ever undertaken as an organisation – particularly in terms of its impact on our performance into the future. The mcap assessment and capability programme have played the significant role in a 30% increase in revenue...

Chief Executive of a Global Financial Services Brand,

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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