Creating an effective marketing organisation is about more than just the skills in your team. It's also about understanding what those capabilities are and need to be, translating them into measurable outcomes and making sure that they become embedded into the business.
The IDM’s 5-stage process is designed to ensure just that. From understanding your current skills and capabilities to helping manage change and measure outcomes we have the tools and experience to help.
Assess: we have a range of tools to help you determine where you are now in terms of marketing skills, capability and organisational readiness. By understanding where the journey starts it’s easier to create the roadmap for where you need to be.
Design: we will build a practical programme to suit your goals, involving courses from the current portfolio and/or adding bespoke sections, or creating a course from scratch. There are no limits to the scope and scale
Deliver: experienced tutor(s) will deliver interactive, practical learning, either face to face, online or a mix. This can be onsite or at any suitable venue
Embed: we use innovative tools and processes to ensure the learning has long-term adoption in the workplace
Measure: often the challenging part of training, we have a robust approach to tracking outputs and outcomes. You’ll be able to evaluate your programme and justify the business case for custom marketing training
Having helped hundreds of companies build their marketing capability we understand that success is about much more than just an occasional training day. Really understanding the specific learning outcomes for your organization and focusing on embedding those into the workplace are crucial stages that are often overlooked.
To find out more about this approach, contact our learning and training advisors today and start improving the direct and digital marketing capability of your teams: call us on +44(0)20 8614 0273 or email firstname.lastname@example.org.
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