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Creating an effective marketing organisation is about more than just the skills in your team. It's also about understanding what those capabilities are and need to be, translating them into measurable outcomes and making sure that they become embedded into the business. 

The IDM’s 5-stage process is designed to ensure just that. From understanding your current skills and capabilities to helping manage change and measure outcomes we have the tools and experience to help.


Assess: we have a range of tools to help you determine where you are now in terms of marketing skills, capability and organisational readiness. By understanding where the journey starts it’s easier to create the roadmap for where you need to be.

Design: we will build a practical programme to suit your goals, involving courses from the current portfolio and/or adding bespoke sections, or creating a course from scratch. There are no limits to the scope and scale

Deliver: experienced tutor(s) will deliver interactive, practical learning, either face to face, online or a mix. This can be onsite or at any suitable venue
Embed: we use innovative tools and processes to ensure the learning has long-term adoption in the workplace

Measure: often the challenging part of training, we have a robust approach to tracking outputs and outcomes. You’ll be able to evaluate your programme and justify the business case for custom marketing training

Having helped hundreds of companies build their marketing capability we understand that success is about much more than just an occasional training day. Really understanding the specific learning outcomes for your organization and focusing on embedding those into the workplace are crucial stages that are often overlooked.

To find out more about this approach, contact our learning and training advisors today and start improving the direct and digital marketing capability of your teams: call us on +44(0)20 8614 0273 or email

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Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Solid, practical and varied training. All sessions delivered to a really high standard. I feel much more equipped with the necessary skills within the market place – would definitely recommend!

Claire Robinson,
Digital Marketing and Insights Manager, Vodafone

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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