You will learn to:

  • Understand the principles of CRO and why it will benefit your business
  • Assess the hierarchy of goals on your web pages- what are you asking your users to do?
  • Effectively identify and use the optimisation tools available
  • Design optimisation testing from hypothesis to results analysis
  • Use advanced testing by applying segments and integration with other data sources

Details

Level
Intermediate
Duration
1 day (7 CPD hours)
Rating

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Course availability

Start Location Member Non-Member Places Left  
12/07/19 London (W1W 8SS) £510.00 £599.00 26

Course Information

Programme

About Conversion Rate Optimisation

  • The principles of CRO
  • Demystifying the jargon
  • Why CRO? The pros and cons of introducing Conversion into your business
  • The business case for CRO

The Conversion Optimisers toolkit

  • Tools and technologies: quick survey tools, web analytics, usability studies and testing platforms

Testing

  • Testing methodologies - multivariate and AB testing
  • Assessing test data and the impact it can have on your business
  • Test analytics

Live website assessment and workshop

  • Page composition and how some popular websites could be improved
  • Group assessment and brainstorming around learners’ own websites

Improving your website

  • Building a test programme and strategy for improvement
  • Building wireframes to present to the group
  • Advanced testing techniques and tactics; segmentation, personalisation and persuasion tactics

Who Should Attend

This course is designed for marketers or managers with responsibility for optimising web pages to make sales or leads, or encouraging visitors to take desired actions. Suitable for Conversion Optimisers, usability professionals, web analysts, digital marketers.

Enrol onto ‘Conversion Rate Optimisation (CRO)’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tutor

Joe Doveton, Head of Conversion, Oban Digital

Joe is a highly experienced Conversion professional with a track record of delivering conversion and usability solutions to businesses as diverse as Manchester United, Boots, STA Travel, Hilton Hotels and Dell amongst others.

With 18 years on the clock overall in the digital space working for a variety of major PLCs and start-ups, Joe is uniquely positioned to articulate how Conversion Optimisation fits into the wider digital landscape of advertising, search marketing, social media, content distribution, web analytics and attribution.

Joe is a specialist in international and cross-cultural approaches to conversion, speaking on this topic all over the world. Joe is a regular contributor and guest commentator for media such as Smart Insights, The Drum, Website Magazine (US) and Usability Magazine (US).

Venue

London (W1W 8SS)

Testimonials

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.

Katherine Fleet
Matrix

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

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Data Services Manager, CDS Global

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