"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
Gain the confidence to structure your GDPR messaging so that you say the right things, in the right way. Learn how to write permission campaigns that capture your audience’s attention and motivate them to respond. Achieve better outcomes for your GDPR permission programmes.
The new General Data Protection Regulation requires every organisation that holds and processes data on any identifiable person to make sure they have exactly the right permission expressed in exactly the right way. And they need to do this by 25 May 2018.
Organisations relying on consent will now need to contact every single person on their database to tell them about the changes and ask them to update their consent to be contacted and marketed to in the future in the way that suits them best. Those relying on legitimate interests will also need to tell their customers about the changes in the law. Failure to do so could result in massive fines, lost customers, wasted business opportunity and damaged reputation.
This specially designed one-day course will explore and explain exactly what marketers can and cannot do or say when seeking permission to market under the GDPR.
You will leave this course with a clear understanding of how to ask for and obtain updated consent when you need it in a way that is highly engaging, persuasive and productive. And along the way you’ll learn highly effective copywriting techniques, methodologies and expert practices that you can apply immediately to improve your GDPR campaigns, and future customer communications.
Paul Chuter F IDM is one of the UK’s leading sales and marketing communications practitioners.
Since 1990, Paul has provided consultancy, copywriting and training services to major international business enterprises, leading not-for-profit organisations, government agencies, professional bodies and academic institutions.
Paul has trained staff from more than 350 commercial enterprises and 250 charity sector organisations in effective copywriting skills. His training combines attitudinal approaches, practical techniques and best-practice methodologies that can be applied immediately in the workplace to achieve impressive results.
London (W1W 8SS)