You will learn to:

  • Make the most of social media and blogs to get the best results for your business
  • Turn robust copywriting principles into compelling blogs and posts
  • Understand the benefits of the key social media platforms
  • Use social media for search
  • Inspire feedback, react to the best effect, measure success

Details

Level
Intermediate
Duration
1 day (7 CPD hours)
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Course availability

Start Location Member Non-Member Places Left  
26/03/19 London (W1W 8SS) £549.00 £599.00 4
30/04/19 London (W1W 8SS) £510.00 £599.00 5
21/06/19 London (W1W 8SS) £510.00 £599.00 6
06/08/19 London (W1W 8SS) £510.00 £599.00 5
08/10/19 London (W1W 8SS) £510.00 £599.00 5
06/12/19 London (W1W 8SS) £510.00 £599.00 6
14/02/20 London (W1W 8SS) £510.00 £599.00 6

Course Information

Programme

Introduction to writing for digital channels

  • Where blogging and social media sit in a marketer's creative tool kit
  • How do they affect SEO?
  • Why do they need to be written in a different way to websites and print copy?
  • Brief intro on digital usability and your audience/brand

Blogging: What makes a great blog?

  • What is a blog?
  • Dialogue, not a conversation
  • Top 5 content rules for a great blog
  • Top 5 cardinal sins for a great blog
  • Where to find blogs, where to promote blogs, existing blog examples

Individual exercise: Create a new blog in WordPress

  • What else is out there?
  • Name your blog and create a template
  • Write your first posts
  • Add images and video

Taking the blog further

  • Links/blog-rolls/tag clouds etc.
  • Dealing with comments
  • Stimulating comments

Social Media - think strategically, not tactically

  • What is it you want to achieve?
  • Recap the potential benefits
  • Where is your audience?
  • What are they doing and what do they expect?
  • How will you measure success?

The key players: Facebook, Twitter and more

  • What do they each offer
  • What do their users expect
  • How could they work for you
  • Key competitors
  • What do you need to think of from a writing point of view?

Using social media for search

  • How does that work?
  • The importance of your words and phrases when other people are searching
  • Making the most of the #tag/RT/lists

Getting the tone right

  • Top 5 things to remember when writing for social media

Dealing with comments and feedback

  • Commenting and dealing with comments – tone, phrasing, reaction

Group summary of the day

  • Create a personal list of digital do's and don'ts
  • Identify future training requirements

Who Should Attend

This course is for anyone who needs to write or evaluate social media copy and who is interested in blogging as a marketing or personal communication tool. You could be a marketing executive, manager or copywriter looking to expand your experience.

Enrol onto ‘Copywriting for Social Media and Blogs’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tutor

Tim Tucker F IDM, 23 Digital

Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London.

Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government’s Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK’s leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.

Venue

London (W1W 8SS)

Testimonials

I learnt so much in one day that I'll take back to my role to make myself more efficient and strategic.

Katie Baxter
i-to-i TEFL

Excellent course - enthusiastic and knowledgeable tutor

Lucy Stevenson
Wine & Spirit Education Trust

Course was professional & interesting and I left happy that my knowledge had been consolidated!

Hayley
Home Learning College

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

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