"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
Get a complete briefing on current data and privacy legislation and learn how to maximise your marketing's potential while staying compliant and within the law.
This course is only available through in-company training.
Group exercises and relevant examples will assist the learning process and ensure optimum understanding of the key issues.
Enrol onto ‘Data Protection for Marketers’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Rosemary began her career in publishing and then worked in the data business for Mardev and Acxiom going on to start her first business, RSA Direct in 2003.
In 2004, with partner Jenny Moseley, she set up Opt-4 which advises organisations on UK and international data protection compliance and the maximization of marketing permissions. In 2014 she became co-founder of the Data Protection Network which offers advice and events for anyone involved in data compliance.
Rosemary has helped to shape the regulatory framework for marketing through extensive trade association involvement including chairmanship of the Direct Marketing Association’s Board. She is currently Chair of the DM Trust. She has been an IDM tutor since 2004 and was made an Honorary Life Fellow of the IDM in 2009.
London (W1W 8SS)
It's great to come to a course and get more than expected.
Marketing Manager, Symantec
Very thorough run through of the legislation and its application using lots of examples. I've come away with lots of questions and useful information to go back to my organisation with. Could have been a long day but Rosemary brought the subject to life.
CRM, DP and FOI Executive, ASA
Excellent coverage of a potentially difficult subject. Tutor was happy to engage on all aspects.
Marketing Manager, Investment Funds Direct Ltd