"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
Reach new customers with effective direct response marketing. Generate results from press/magazine advertising and direct mail. Learn about opportunities for direct email marketing. Discover how people respond, buy, donate or vote, and retain more of your customers with direct communication.
Aimed at Marketing Executives and Managers relatively new to Direct Marketing or Digital Marketers trying to understand non Digital Marketing stuff and how to make it work.
The course will provide you with a grounding on how to plan, manage and execute campaigns using Direct Mail, Inserts, Press advertising and Door drop and deliver results.
Targeted correctly, Direct Marketing channels deliver and are most effective alongside digital marketing. Integrating the two, delivers optimal results.
Enrol onto ‘Direct Marketing: Essentails’ course and receive the ‘DMA Inserts Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Martin is acknowledged as an expert in customer retention and has been responsible for the development of successful marketing strategies and customer communications across a range of businesses. He applies a common sense approach and ability to identify powerful customer insights and opportunity for profit.
He has over 20 years’ client-side marketing experience, including director level roles in UK, Europe and Canada/USA with American Express, Thomas Cook, M&G, Air Miles, Time Life, Budget Insurance and Page & Moy.
12 years ago he set up his own consultancy ‘Hotchilly’, successfully working as an independent consultant/planner either working directly with clients or retained to work with clients of leading communications agencies BEC and Together Agency and the Data Practice, Radar.
London (W1W 8SS)