Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better results by setting objectives and improving efficiencies. Learn how to optimise campaigns through measurement and testing.
This course also constitutes Day 1 of our 2-day Email Marketing course; Email Marketing: Strategy and Tactics
Course Categories: Customer Engagement, Email Marketing & CRM, Digital Marketing, Planning & Strategy
To discuss your options, please get in touch with one of our learning and development team:
This course is designed for marketers responsible for the planning or implementation of email campaigns who want to improve results through the use of best practice tools and techniques. The strategy day is beneficial for those organisations who want to move away from batch and blast email campaigns and towards a more strategic use of emails and automation.
Natalie Rockall is the founder of Eleven11 Digital Ltd and is a freelance email marketing specialist, providing email marketing consultancy and training to organisations within the UK and abroad.
She has over 16 years of email marketing and CRM experience in small and large organisations such as The Body Shop, Eurostar, easyJet, MORE TH>N Insurance and EDF Energy, to name a few. Having held email specialist roles in client side organisations Natalie has hands on experience of both creating email strategy and implementing the required tactics to achieve email success.
She has spoken at the Email Insider Summit Europe event and has judged at both the DMA and DotDigital Dotties Email Marketing Awards.
Great course - I came away with a list of practical things I can implement back in the office.
Fiona Auty,
Head of Communications, National Physical Laboratory
Really valuable day an an all-round explanation of email strategy.
Rose Willatts,
Breast Cancer Now
To discuss your options, please get in touch with one of our learning and development team: