"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
This two-hour evening course or webinar will take you through the high standards set under GDPR. Learn what consent is and how to apply it. Define where it is necessary for your marketing activity and whether legitimate interest could be used instead.
This course is designed for delegates with marketing or compliance responsibilities at all levels.
Lara is a data veteran, having worked on both sides of the fence as Chief Marketing Officer for global fashion brand Long Tall Sally and Managing Director of data solutions business Epsilon Abacus.
Lara was a founder of the Abacus Alliance that pioneered transactional data sharing in the UK 20 years ago and has worked for some of the country’s leading data businesses. Prior to Epsilon Abacus, Lara was Group Account Director at Claritas (now Acxiom), managing account teams to sell data driven solutions for the multi-channel retail and charity sectors, and Account Director at NDL, selling data solutions to financial companies.
She is an advocate of the GDPR, having evolved the Abacus Alliance data sharing model to be GDPR compliant and supported Long Tall Sally through practical GDPR changes. She is an active industry participant, currently serving as a Board member of the Data Protection Network.
London (W1W 8SS)