You will learn:

  • How the new law defines personal data (Consumer and B2B)
  • What constitutes "profiling"
  • What individuals need to be told about processing for marketing purposes
  • How consent will need to be obtained
  • When data processors can be liable
  • About the new individual right to be forgotten and how to handle it
  • What the database will have to store

Details

Duration
1 day (7 CPD hours)
Rating

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Course availability

Please get in touch for more information. Call us on 020 8614 0277 or email on customerservices@theidm.com

Course Information

Programme

After taking this course, we offer delegates a complimentary online qualification in General Data Protection Regulation (Award GDPR). Your tutor will let you know how to sign up on the day of the course. Learn more about getting qualified with the Award in General Data Protection Regulation.

How we got a new General Data Protection Regulation

  • What were the drivers for the new Regulation and who had a say in how it turned out
  • How the transition from the current regime into life under the GDPR will be managed
  • Did the final compromises help marketers?
  • Will the old laws be replaced and when?
  • How will electronic communications be affected?
  • How will the new law be enforced?

Key definitions and scope

  • What the new terms, such as personal data, consent and profiling mean
  • The global scope of the new legislation
  • Who is affected by the Regulation and what are the responsibilities?
  • Is offshore marketing covered?

Changes for marketers

  • What consent will look like
  • Will the “soft opt-in” for email survive
  • How “Legitimate Interests” can help
  • What profiling is covered
  • The use of data will have to be much more transparent – So what do individuals need to be told and how?

Database impacts

  • What will you need to record to support legal processing?
  • Can your current database cope with significant detail about consents and objections?
  • What are Privacy Impact Assessments and when will you have to undertake them?

Using processors

  • Who has liability if there is a breach?
  • What do contracts need to cover to ensure that processors have protected themselves?
  • What if the Data Controller is overseas or ceases to trade?

Individuals’ rights

  • New right to be forgotten and to have data erased. How to honour objections and complex suppressions
  • Enhanced rights of access to personal data
  • User experience and customer service implications

Getting ready for the Regulation

  • What does the Regulation mean for your business?
  • How to undertake a GDPR impact assessment
  • Preparing an action plan for pre-implementation

Who Should Attend

This course is designed for delegates with marketing or compliance responsibilities at all levels.

Enrol on the General Data Protection Regulation course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tutor

Gilbert Hill, Privacy Technologist and Entrepreneur

After a career in Finance, Gilbert ran a London digital agency which led the adoption of new marketing and mobile technologies by corporate clients including Microsoft, Linkedin & BNP Paribas.
Gilbert grew fascinated by the relationship between data, digital marketing and regulation, founding Optanon, a pioneering software product in the ‘PrivTech’ sector, and Cookiepedia, pre-eminent source of knowledge around consumer tracking on the Web.

Gilbert now advises and helps businesses, investors and non-profits understand and leverage the risks and opportunities around E-Privacy, GDPR, Ethical Marketing and Web Governance on a consultancy basis.

Gilbert sits on the Responsible Marketing Committee of the DMA, and is a Fellow and Tutor at the Institute of Direct and Digital Marketing.

Debbie McElhill

Debbie McElhill has worked in marketing and communications for many years and has helped to advise brands about regulatory and data governance issues, including GDPR. Before starting her consultancy career, Debbie was a senior commercial leader heading up national sales and channels teams with Royal Mail. She is also a professionally qualified Chartered Banker, familiar with all aspects of financial compliance.

Venue

London (W1W 8SS)

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

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