During this course you will learn to:

  • How the new Regulation defines personal data for B2B marketers
  • What constitutes "profiling"
  • What businesses need to tell individuals about their processing for marketing purposes
  • The new rules for consent
  • Under what circumstances can data processors be liable
  • "The Right to be forgotten" and how to handle it
  • What your database will have to store


1 day (7 CPD hours)

Privacy Policy:

For further information about how we process your personal data, please see our Privacy Policy.

Course availability

Please get in touch for more information. Call us on 020 8614 0277 or email on customerservices@theidm.com

Course Information


After taking this course, we offer delegates a complimentary online qualification in General Data Protection Regulation (Award GDPR). Your tutor will let you know how to sign up on the day of course. Learn more about getting qualified with the Award in General Data Protection Regulation.

The origins of the General Data Protection Regulation (GDPR)

  • How the GDPR came to be and the key stakeholders in its development
  • The evolution of Data Privacy legislation: from the Data Protection Act 1998 to the GDPR 2018
  • Assessing the impact on marketers
  • The effect on how we communicate
  • Enforcing the new legislation

New terminology under GDPR and its impact globally

  • Key definitions under GDPR such as data subject, legitimate interests and consent
  • The global impact of GDPR
  • Who GDPR affects, and their responsibilities to ensure compliance
  • The effect of GDPR on offshore marketing

What GDPR means for marketers

  • What consent will look like in a business to business context (with examples)
  • Will the “soft opt-in” for email survive
  • How “Legitimate Interests” can help businesses (including examples)
  • What options do I have to re-permission existing data (with examples)
  • How is profiling affected?
  • Making your data usage more transparent – what individuals need to be told and how.

The impact on your Database

  • How to ensure your records are compliant and support legal processing.
  • Can your database handle a large amount of detail about consent and objections?
  • Privacy Impact Assessments: what are they and when will you need them?

Using processors

  • Data breaches: who’s liable?
  • How to protect yourself: essential contracts for data controllers and processors
  • What happens when the Data Controller is outside of the EU, or ceases to trade

Individuals’ rights

  • The ‘Right to be forgotten’ and to have data erased
  • Dealing with objections and complex suppressions
  • Individual rights to access their personal data under GDPR
  • The effect of Individual rights on customer service and user experience

Preparing for GDPR

  • What GDPR means for your business.
  • Privacy impact assessments: how to conduct them
  • Getting up to speed: developing your GDPR action plan


Simon Blanchard, Senior Associate, Opt-4

Simon joined Opt-4 as an Associate following a career in publishing at Bauer Media (formerly Emap) where he held the group role Head of Data & Online Marketing. Simon also spent some time working with Thomas Cook responsible for CRM programmes and has worked across other sectors including TV and not for profit.


London (W1W 8SS)

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

T-6a0e2d55-230c-42e8-a31c-10df0377a1f0-1.jpg Corporate Training

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

T-70b2be21-1173-4376-bbda-a80bd2ca6f3d-1.jpg Marketing qualifications

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Report a bug