"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
Develop a strong working knowledge of the GDPR using workplace scenarios. Learn how the GDPR will affect your business with practical examples and guides. Take away a checklist of the key GDPR components that you can put into place immediately.
Built around a series of in-depth real-world marketing scenarios, the course will reinforce your knowledge of the GDPR by applying it to real situations.
Scenarios will test the depth and breadth of your knowledge and help you produce GDPR compliant marketing.
We will take a product to market and work our way through the following legal and marketing challenges:
Last Chance Q&A
This course is designed for anyone with a marketing, data, compliance or legal remit, or anyone with a responsibility for handling data.
As the GDPR is so far-reaching in its implications, a working knowledge of how to be compliant and stay compliant will be crucial across a much broader spectrum of roles.
This course is ideal for anyone who needs a working knowledge of the GDPR and best-practice to produce compliant marketing campaigns in order to protect their reputation and avoid hefty fines.
Duncan Smith is a Director of iCompli® Ltd., a specialist consultancy delivering cost-effective compliance solutions in the arena of information law, privacy and corporate social responsibility.
He works closely with clients to implement practical, training and technology-led solutions to help manage both the legal and cultural risks associated with data-driven marketing and information management. He is an excellent keynote speaker and motivator of people who has delivered solutions to a wide cross section of UK industries in both the public and private sectors.
In developing and delivering his training courses, Duncan has earned a reputation for engaging and motivating staff in some of the ‘driest’ subject matters!
Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.
For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.
For a number of years she was an independent trainer for News International, The Daily Mail and Express Group. She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.
Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed. With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.
Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.
London (W1W 8SS)