Learn practical skills and build confidence in:

  • Applying the GDPR and ePrivacy laws to your marketing
  • The legal concepts surrounding valid consent and Legitimate Interests
  • How the GDPR affects profiling, data appending, LinkedIn 'scraping' and wealth screening
  • Producing compliant email marketing and data sharing campaigns

Details

Duration
1 day (7 CPD hours)
Rating

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Course availability

Please get in touch for more information. Call us on 020 8614 0277 or email on customerservices@theidm.com

Course Information

Programme

Real Marketing Scenarios

Built around a series of in-depth real-world marketing scenarios, the course will reinforce your knowledge of the GDPR by applying it to real situations.

Scenarios will test the depth and breadth of your knowledge and help you produce GDPR compliant marketing.

We will take a product to market and work our way through the following legal and marketing challenges:

Lead Generation

  • Data cleansing, data purchasing, newsletter signup, events, web analytics, cookies, data segmentation and prospect profiling

Lead nurturing

  • Data appending or augmentation, content marketing, email and SMS marketing

Sales

  • Account sign-up and dropped basket marketing.

Data flow mapping and process auditing

  • Whether for a Data Privacy Impact Assessment (DPIA) or as part of your audit process, mapping the flow of data through your organisation will help to spot possible problems, understand how to fix them and comply with legislation. For each scenario, we will map the flow of data before completing a GDPR risk assessment
  • Learn how to use data flow mapping as a compliance tool
  • Spot risks before the regulator

Risk Management

  • Understand and deal with GDPR great areas, to interpret the regulation and assess various of non-compliance
  • How to assess risks
  • How to build a method to spot and manage risk, including Privacy Impact Assessments
  • Relate risk to fines

Understanding compliance and the client/agency relationship

  • The regulation emphasises managing the supply chain, including processors - people who process data on your behalf. Learn to write contacts and assign risk and responsibility when working with third parties

Last Chance Q&A

  • Cement what you have learned by revisiting the learning objectives for the day revisiting areas that remain unclear

GDPR Checklist

  • Following the workshop, you will take away checklist of the key GDPR components that you can put into place in your business immediately

Who Should Attend

This course is designed for anyone with a marketing, data, compliance or legal remit, or anyone with a responsibility for handling data.

As the GDPR is so far-reaching in its implications, a working knowledge of how to be compliant and stay compliant will be crucial across a much broader spectrum of roles.


This course is ideal for anyone who needs a working knowledge of the GDPR and best-practice to produce compliant marketing campaigns in order to protect their reputation and avoid hefty fines.

Tutor

Duncan Smith, Director, iCompli® Limited

Duncan Smith is a Director of iCompli® Ltd., a specialist consultancy delivering cost-effective compliance solutions in the arena of information law, privacy and corporate social responsibility.

He works closely with clients to implement practical, training and technology-led solutions to help manage both the legal and cultural risks associated with data-driven marketing and information management. He is an excellent keynote speaker and motivator of people who has delivered solutions to a wide cross section of UK industries in both the public and private sectors.

In developing and delivering his training courses, Duncan has earned a reputation for engaging and motivating staff in some of the ‘driest’ subject matters!

Lesley Tadgell-Foster F IDM, Managing Director, Shelfline Promotional Consultancy

Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.

For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.

For a number of years she was an independent trainer for News International, The Daily Mail and Express Group. She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.

Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed. With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.

Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.

Venue

London (W1W 8SS)

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

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