"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of influencer relations. Integrate influencer activity with your social media, PR, SEO and community channels.
In a world where consumers are on 24/7 and constantly bombarded by media messages, brands cannot ignore the power of influence on consumers. But how can you determine which ‘Influence’ is most effective and how to harness the power of Influencers within your marketing strategies. Those who attend this course will learn how to deliver a successful Influencer marketing strategy and the opportunities that are available for brands to really leverage Influencers to engage a target audience, increase brand loyalty and drive results.
This course is for those who currently work in marketing, social media or PR teams (or have responsibility for all) within an organisation and want to ensure they are up to date with current best practices and strategies.
Nicola has over 18 years in house experience at large B2B Brands, including BT, Dunhill and Avaya where she lead Marketing and PR teams that delivered cross media Marketing strategies and ROI driven campaigns.
More recently she ran the PR for a SAAS business focusing on digital transformation software in the media & technology sectors.
London (W1W 8SS)