"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
Define the mobile vision for your business. Learn how to align stakeholders to plan the mobile roadmap and optimise your investment to drive mobile revenues. Develop a customer-first approach and adapt your search, display, social and email for mobile technology.
This course is designed for directors and managers of digital teams who need to gain a deeper understanding of the importance of mobile in driving profitable customer growth, how to de-risk mobile investment and build mobile into their business strategy.
Enrol onto ‘Mobile Marketing: Strategy’ course and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Paul is the Founder of mCordis with more than 13 years of experience in mobile marketing. During that time he has advised hundreds of brands, agencies, technology vendors and others on the role of mobile and connected devices in marketing.
Paul has been a speaker at over 300 events, in 42 countries to a combined audience of over 44,000 people. In 2012 he was recognised as the leading speaker on mobile marketing worldwide by C-Squared. He was voted one of the Top 50 influencers in mobile marketing in the UK by The Drum magazine for three years running (2012-2015).
Previously, Paul served as Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). He has over 28 years’ experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy.
He is a Business Leader in The Marketing Society and a Fellow of the Institute of Direct & Digital Marketing (IDM).
The course was really interesting with topical information and statistics. I feel that I have come away with lots of useful information and key learning points.
Marketing Executive, Pageant Media
Rob was the speaker at a Mobile Marketing course my colleagues and I attended at the Institute of Direct and Digital Marketing. This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I used the learnings I gained from that course and adopted his knowledgeable recommendations in the projects I have been managing.
European CRM Manager at Carphone Warehouse