"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
This intensive two-day course will guide you through the process of defining a mobile vision and strategy for your business. Gain practical skills and knowledge that will help you plan customer-focused mobile experiences, and the confidence to deliver on it.
Day 1 - Mobile Strategy to transform your business
Day 2 - Mobile Execution to optimise your performance
This course is designed for directors, managers of digital teams, digital marketers, Ecommerce and CRM specialists. The course is designed to give you a deeper understanding of the importance of mobile in driving profitable customer growth, how to de-risk mobile investment and build mobile into your business strategy. It will also give you a deeper understanding of how to optimise mobile performance throughout the customer journey.
Enrol onto ‘Mobile Marketing: the Complete Guide’ course and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Paul is the Founder of mCordis with more than 13 years of experience in mobile marketing. During that time he has advised hundreds of brands, agencies, technology vendors and others on the role of mobile and connected devices in marketing.
Paul has been a speaker at over 300 events, in 42 countries to a combined audience of over 44,000 people. In 2012 he was recognised as the leading speaker on mobile marketing worldwide by C-Squared. He was voted one of the Top 50 influencers in mobile marketing in the UK by The Drum magazine for three years running (2012-2015).
Previously, Paul served as Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). He has over 28 years’ experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy.
He is a Business Leader in The Marketing Society and a Fellow of the Institute of Direct & Digital Marketing (IDM).
London (W1W 8SS)
The course was really interesting with topical information and statistics. I feel that I have come away with lots of useful information and key learning points.
Marketing Executive, Pageant Media
Rob was the speaker at a Mobile Marketing course my colleagues and I attended at the Institute of Direct and Digital Marketing. This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I used the learnings I gained from that course and adopted his knowledgeable recommendations in the projects I have been managing.
European CRM Manager, Carphone Warehouse