"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
This evening course introduces PR Smith's SOSTAC® Planning framework, showing you how to write the perfect plan, boost your short term results & build long-term sustainable competitive advantage by developing your integrated marketing strategy.
This jam-packed two hour evening course introduces PR Smith’s SOSTAC® Planning framework and shows you how to write the perfect outline plan.
Note all delegates receive a SOSTAC® Planning workbook to use during the session plus a list of additional links to tutorials, videos & posts for ongoing, more advanced expertise development.
Delegates will leave with a rudimentary understanding of the SOSTAC® planning principles, with insight into how to implement them into their day-to-day planning strategies.
No prerequisites required. Anyone hoping to learn more about planning and gain an overview of the SOSTAC® planning framework will benefit from this evening course. This course is used by middle level management but board directors and ambitious executives also attend – as everyone needs to know how to write the perfect plan.
SOSTAC® Planning framework is used for Business Plans, Marketing Plans, Integrated Plans, Campaign Plans (SEO Plans & PPC Plans), Transformation Plans, Health & Safety Plans and even recently, Wedding Plans!
PR Smith F IDM, Author, Speaker, Consultant & Founder of SOSTAC® Planning
Paul www.prsmith.org is an international speaker, marketing consultant and author of 6 books (translated into 7 languages) renowned for their ‘edutainment’ style. These include Digital Marketing Excellence; (Integrated) Marketing Communications and the SOSTAC® Guide To Writing Your Perfect Digital Marketing Plan.
Paul created the SOSTAC® Planning system, voted in the Top 3 business models worldwide by CIM and now adopted by innovative companies like Linkedin and KPMG. He has just launched the SOSTAC® Certified Planners online portal www.sostac.org where professionals perfect their planning skills and become SOSTAC® Certified Planners.
Paul advises, trains and speaks to organisations across the world. Paul is chairman of Sri Lankan Golf. He is also founder of the Great Sportsmanship Programme an inspirational NFP edutainment programme which combines social media and short stories about sportsmanship to inspire youths to become a new generation of global citizens.
London (W1W 8SS)