Our new mission seeks to nurture the next generation of aspiring marketers; to advance careers; and to guide and inspire industry leaders.

As the driving force of intelligent marketing we champion the way things should be done.

Through a rich fusion of technology, diverse talent, creativity, insight – underpinned by our customer-focussed principles as defined in The Code we set the standards marketers must meet in order to thrive.

By working responsibly, sustainably and creatively, together we will drive the data and marketing industry forward to meet the needs of people today and tomorrow.


We run nearly 100 events each year, from Summer Lunch get-togethers to Creative Clubs, Legal updates and practical Labs learning sessions. There’s something for every marketer.


From reports to infographics, whitepapers and comment pieces, DMA research keeps you up-to-date on the latest tech, engagement, data, creative and compliance topics. All authored by hand-picked partners, and developed and devised by our in-house team.

Learn more about us

The IDM is the institute of the Data & Marketing Association, which means that all DMA members get access to the courses, qualifications and micro-upskilling that the IDM provides. Find out more about DMA corporate membership to get IDM training for all of your marketing teams.

The Code

The DMA Code is an aspirational agreement to which all DMA members must adhere.

It aims to promote a customer-centric value exchange where consumer and brand both prosper. The Code offers five clear principles that will guide you to achieve this, and against which your conduct will be measured.

An important part of your role as a DMA member is to extol and spread the positive values and goals of this Code, for the benefit of our industry into the future.

/ Join us

If you would like to enquire about joining the DMA, drop one of our membership team a line below, and they will be back in touch promptly.