Professional accreditation for your course

Your students can leave university with not just their principal degree, but also with a professionally recognised IDM qualification, simply by taking additional exams, but no extra classes, in IDM-accredited modules in your existing syllabus.

If you would like to know more please contact Kate Burnett, General Manager of DMA Talent.

Lecturer's discount on IDM membership

For knowledge, networking, training discounts and a wealth of other benefits, IDM membership can be as valuable to educators as it is to marketers. To receive full membership for the discounted price of 15% of membership grade. Please email for more information.

And for your students...

If you think any of your students have what it takes to be a great marketer one day, do encourage them to get involved with the hands-on schemes we've created just for them. We'll introduce them to the profession and work them hard, but they'll gain priceless experience and have a lot of fun along the way! Use the links below for details of each of our student programmes.

DMA Talent Marketing Challenge

Summer School

Creative Data Academy

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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