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If you’re bright, savvy and think a career in marketing is for you, then the IDM can give you the knowledge, the contacts and the hands-on the experience that won’t just make you employable – but will put you in demand!


There’s never been a better time to be a marketer. In today’s switched-on, ever-changing, digital world, there are more opportunities, and more challenges, than ever before. If you can prove you know how to turn digital tools and techniques to your company’s advantage, you’ll open the door to some of the most sought-after graduate vacancies in the business. The IDM runs a wealth of challenging (and fun) schemes that will give you all the proof you need.

IDM Student Marketing Competition

Be your own marketing agency and pitch your solution to a real client. You’ll get priceless experience, the chance to win prizes and the opportunity to meet and impress marketing’s top VIPs.


IDM Marketing Summer School

For students and grads who haven’t necessarily studied marketing or business degrees. This is a free, week-long introduction to the profession. Learn from marketing’s finest, work on a real brief, visit a top London agency, and meet the people with the power to employ you.


IDM Creative Data Academy

For university students interested in career opportunities within data, digital and analytics.


IDM Qualifications for undergraduates

Obtain a professionally recognised marketing qualification whilst still studying. Impress graduate employers and boost your CV.


DMA Group Mentoring Scheme

Introducing young marketers to senior industry professionals. The mentoring programme aims to nurture emerging marketers and offer experienced marketers a chance to share their knowledge with the next generation of talent.


Graeme Robertson Trust

Providing opportunities for aspiring creatives who are interested in pursuing a career in the marketing industry.


Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

This course has been great. It's always easy to give your opinion, but having someway to benchmark it and form it constructively will definitely help get better creative work and ultimately help my business achieve its budgets and deadlines.

Hannah Russell,
The Children's Mutual

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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