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If you’re bright, savvy and think a career in marketing is for you, then the IDM can give you the knowledge, the contacts and the hands-on the experience that won’t just make you employable – but will put you in demand!


There’s never been a better time to be a marketer. In today’s switched-on, ever-changing, digital world, there are more opportunities, and more challenges, than ever before. If you can prove you know how to turn digital tools and techniques to your company’s advantage, you’ll open the door to some of the most sought-after graduate vacancies in the business. The IDM runs a wealth of challenging (and fun) schemes that will give you all the proof you need.

Student Competition

Be your own marketing agency and pitch your solution to a real client. You’ll get priceless experience, the chance to win prizes and the opportunity to meet and impress marketing’s top VIPs.


Summer School

For students and grads who haven’t necessarily studied marketing or business degrees. This is a 3 day introduction to the data and marketing industry. Learn from marketing’s finest, work on a real brief, visit a top London agency, and meet the people with the power to employ you.

Creative Data 

For university students interested in career opportunities within data, digital and analytics.

IDM Qualifications for undergraduates

Obtain a professionally recognised marketing qualification whilst still studying. Impress graduate employers and boost your CV.


DMA Group Mentoring Scheme

Introducing young marketers to senior industry professionals. The mentoring programme aims to nurture emerging marketers and offer experienced marketers a chance to share their knowledge with the next generation of talent.


Graeme Robertson Trust

Providing opportunities for aspiring creatives who are interested in pursuing a career in the marketing industry.


Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Provided useful advice and templates to take back into my workplace, kept it simple and to the point. So much valuable info. Great day.

Jodie Whitter,
Online Marketing Executive, Whitbread Group PLC

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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