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What is the Creative Data Programme?

This is data done differently

Rethink what you thought you knew about data by exploring how it’s used in marketing - apply now for your opportunity to be a part of the Creative Data Academy 2019.

The data and marketing industry is evolving at lightning speed and it needs talented people to think differently and push boundaries to produce extraordinary things.

Skills in maths, social sciences, human behaviour, insight, technology and analysis are high in demand and if you have great analytical skills, a career in data-driven marketing could be the one for you.

The Creative Data Academy will show you the ins and outs of data-driven marketing by demonstrating the incredible things that can be achieved with data as well as inviting you to explore the variety of roles you could find yourself in.

Read about the experience of a student from 2018's Creative Data Academy Birmingham here.

3-day academies 

  • Produce a marketing campaign:Work on a marketing campaign: for a famous brand, using data and analytics
  • Gain industry insight:Gain industry insights: attend talks from senior data experts
  • Visit a global marketing agency:Visit a global marketing agency: explore how brands use data to develop their business strategies.
  • Networking evening:Networking evening: network with industry professionals looking to recruit talented graduates
3-day Creative Data Academies:

London, 1 - 3 April 2019 
Manchester, 24 - 26 April 2019
Edinburgh July 2019 (exact dates tbc)

Apply here

Applications for the London & Manchester Academies close 17 February and applications for the Edinburgh Academy close 12 May 2019. 


1-day laboratories 

  • Produce a marketing campaign:Tackle a brief: put your skills to the test in a hackathon style event set by an exciting brand
  • Networking evening:Networking: meet like-minded individuals and industry professionals who will offer invaluable insights


1-day laboratories: 

London, Southampton, Bristol, Cardiff, Manchester, Leeds, Newcastle, Glasgow, Edinburgh. 

Apply here 


Find out more about our creative data programme here


Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The social selling course I attended through the IDM was excellent. The course leader Shane was knowledgeable and was always applying her advice to my own background which was appreciated. The content was engaging and I felt the open forum let everyone in...

David Graham,

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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