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What is the Creative Data Programme?

Data is the world's most valuable resource, so why wouldn't you want to work in one of the fastest growing industries? The Creative Data programme will introduce you to the opportunities available to you in this fascinating and rapidly evolving industry.

Skills in maths, social sciences, human behaviour, insight, technology and analysis are high in demand and if you have great analytical skills, the data industry is perfect for you.

Join us at one of our 3-day immersive academies to explore the scope of career paths in data available within the data and marketing industry. Or, if you're looking to get a taste of what working in data and marketing is like, come along to one of our 1-day hackathon style laboratories.

Read about the experience of a student from 2018's Creative Data Academy Birmingham here.

3-day academies 

  • Produce a marketing campaign:Work on a marketing campaign: for a famous brand, using data and analytics
  • Gain industry insight:Gain industry insights: attend talks from senior data experts
  • Visit a global marketing agency:Visit a global marketing agency: explore how brands use data to develop their business strategies.
  • Networking evening:Networking evening: network with industry professionals looking to recruit talented graduates
3-day Creative Data Academies:

Our 3-day Creative Data Academies will return    spring 2019. 

Register your interest here to make sure you're one of the first to know when applications open.


1-day laboratories 

  • Produce a marketing campaign:Tackle a brief: put your skills to the test in a hackathon style event set by an exciting brand
  • Networking evening:Networking: meet like-minded individuals and industry professionals who will offer invaluable insights


We'll be running our 1-day labs in the following locations:

London, Southampton, Bristol, Cardiff, Manchester, Leeds, Newcastle, Glasgow. 

Apply here 

Please note that applications for the Glasgow lab have now closed.


Find out more about our creative data programme here

2018 sponsors:







Labs supported by:


Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Knowledgeable tutors with a wealth and variety of real practical experience sharing that to us in a small group meant really strong, intensive learning packed into a well - structured and timed course. Lots of inspiration and demystification! Thank you!

Emma Kendon Dip IDM,
Fundraiser and Copywriter, Great Appeal

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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