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The DMA Breakthrough Award runs in partnership with the DMA Awards and GRT, and returns for 2018 with Direct Line sponsoring this year’s challenge.

The brief:
  • •  The 2018 brief challenges aspiring creatives to re-position Direct Line to a younger target audience by:
  • •  Driving quotes and sales for new car insurance
  • •  Building awareness and excitement for the brand and telematics product
  • •  Increase understanding and awareness of telematics/’black box’ insurance

Download the brief here

The DMA Breakthrough Award gives students the opportunity to:
  • •  Build their portfolios with real client work
  • •  Experience what it’s like to work on a real-life client brief
  • •  Get feedback and advice from industry experts and creative directors on their work
  • •  Win a major marketing industry award

If successful to pitching stage, finalist teams are invited to pitch their ideas to a panel of industry experts at a central London location. The finalists are then invited to attend the DMA Awards to soak up the finest creative work from the past year as well as importantly finding out if they took Gold, Silver or Bronze.

Submit your entry here. Applications close 4th November 11:59pm.

Find out about the 2017 DMA Breakthrough Award winners here

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The social selling course I attended through the IDM was excellent. The course leader Shane was knowledgeable and was always applying her advice to my own background which was appreciated. The content was engaging and I felt the open forum let everyone in...

David Graham,
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