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The DMA Breakthrough Award runs in partnership with the DMA Awards and GRT, giving aspiring creatives the oppertunity to work on a creative brief set by a well known brand. 

We're working on the brief for 2019's award and to be one of the first to see it when it's released, register your interest here.


The DMA Breakthrough Award gives students the opportunity to:
  • •  Build their portfolios with real client work
  • •  Experience what it’s like to work on a real-life client brief
  • •  Get feedback and advice from industry experts and creative directors on their work
  • •  Win a major marketing industry award

If successful to pitching stage, finalist teams are invited to pitch their ideas to a panel of industry experts at a central London location. The finalists are then invited to attend the DMA Awards to soak up the finest creative work from the past year as well as importantly finding out if they took Gold, Silver or Bronze.


2018's brief:
  • •  The 2018 brief challenged aspiring creatives to re-position Direct Line to a younger target audience by:
  • •  Driving quotes and sales for new car insurance
  • •  Building awareness and excitement for the brand and telematics product
  • •  Increase understanding and awareness of telematics/’black box’ insurance

You can download 2018's brief here 

Find out about the 2018 DMA Breakthrough Award winners here.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

I would highly recommend this course to anyone who needs guidance on how to move your market data forward

Jack Naylor,
Administrator, Armitages

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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