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The DMA Mentoring Scheme introduces young talent in the marketing industry to senior marketing professionals. The aim of the programme is to nurture young people in the sector and leverage the talents of experienced marketers. 

How does it work?

The programme starts with a short workshop for the mentors, followed by a speed matching session with the mentees and finishing off with some networking drinks. By the end of the day everyone will have spent some individual time with one another and can make their top 3 mentor or mentee selections.

After that, all choices are reviewed and each mentoring pair is matched up. The process begins with a kick-off meeting between each pair to agree their objectives and discuss how they would like to work with one another. Over the next 3-6 months regular meetings will take place and the mentors will have a monthly catch up to share any challenges or successes.

A word from the mentors… 

"This is an amazing opportunity for both mentees and mentors to be part of what was a highly enjoyable, challenging and rewarding experience for us all. If you haven’t signed up yet then I would urge you to – whether you are an ambitious grad looking to further your career, or if you are an experienced senior marketer then sign yourself up as a mentor, or get your company to commit.”

Shane Redding, Director, Think Direct Ltd

How to apply:

The DMA Group Mentoring Programme is offered exclusively to members and associates of the DMA Group, including members and associates of The IDM, or by referral. 

If you feel you have suitable experience in the industry, and would like to put yourself forward as a mentor, or if you are a young marketer that would like to join the programme to find a mentor, please contact Jessica Reilly by emailing

The current mentoring sessions have taken place in London but we are planning to run future events in the North, West and Scotland regions.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Paul Berney was incredibly knowledgeable and skilled at educating. The course was a perfect combination of high level ideas, case studies and hands-on learning.

Noreen McCaffrey Award MobM,
Head of Marketing, Somo Ltd

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Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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