We launched the mentoring scheme in 2015 as part of our commitment to develop talent. The aim is to nurture young talented people in the marketing industry, build their confidence, develop their skills and help them achieve their career aspirations.

It's important to hear a trusted and neutral voice outside the business that you work in, someone who just has your interests at heart and who can give you another perspective. Many of today's senior industry figures had mentors in their early careers and this scheme provides an opportunity to give back, and maybe even learn a few things from our talented young marketers.

How does it work?

We run two to three "matching" events a year, whereby we introduce people at the beginning of their career with established marketing professionals.

Everyone gets the chance to speak to each other one-on-one and afterwards we invite everyone to stay on for a drink and the chance to talk more informally. We match up mentoring pairs based on preferences.

We ask everyone to commit to a period of three months, which typically entails meeting up once a month. The mentoring partnership can continue beyond the three months if both parties would like it to, and we have found this is often the case.

A word from the mentors...

This is an amazing opportunity for both mentees and mentors to be part of what was a highly enjoyable, challenging and rewarding experience for us all. If you haven't signed up yet then I would urge you to - whether you are an ambitious grad looking to further your career, or if you are an experienced senior marketer then sign yourself up as a mentor, or get your company to commit.

Shane Redding, Director, Think Direct Ltd

How to apply

The DMA Mentoring Scheme is offered exclusively to members and associates of the DMA Group, including members and associates of the IDM, or by referral. For any further questions please contact mentoring@dma.org.uk

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

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Martin Radford,
Data Services Manager, CDS Global

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