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The DMA Mentoring Scheme introduces young talent in the marketing industry to senior marketing professionals. The aim of the programme is for experienced marketers to use their talents to nurture young people in the sector.

How does it work?
The programme starts with a short workshop for the mentors, followed by a speed matching session with the mentees, and finishes off with some networking drinks. By this time everyone will have spent some individual time with one another and can make their top 3 mentor or mentee selections.

After that, all choices are reviewed and each mentoring pair is matched up. The process begins with a kick-off meeting between each pair to agree their objectives and discuss how they would like to work with one another. Over the next 3-6 months regular meetings will take place and the mentors will have a monthly catch up to share any challenges or successes.

A word from the mentors…

This is an amazing opportunity for both mentees and mentors to be part of what was a highly enjoyable, challenging and rewarding experience for us all. If you haven’t signed up yet then I would urge you to – whether you are an ambitious grad looking to further your career, or if you are an experienced senior marketer then sign yourself up as a mentor, or get your company to commit.

Shane Redding, Director, Think Direct Ltd

How to apply

The DMA Mentoring Scheme is offered exclusively to members and associates of the DMA Group, including members and associates of the IDM, or by referral. For any further questions please contact

Apply to be a mentee

Apply to be a mentor

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Before attending I knew a little about many elements of digital marketing. I left with a much deeper knowledge, some excellent tools and tips to implement what I learnt. Excellent!

Mark Blunden,
Director of Client Management, Foviance

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