The Marketing Challenge gives students a taste of what it’s really like to work for an advertising agency. The brief is also used by lecturers as a valuable teaching resource on marketing and business courses.

The 2019 brief

Instagram are providing the brief for this year's challenge and you can download it here.

To submit you entry, click here. Applications close Friday 3rd May 2019 23:59 GMT

Who can enter?

- Students at any stage of their course
- Teams must be between 3-6 people

The judges will shortlist between three and five teams who will pitch to a panel of judges in July 2019 and be invited to an evening reception in central London where the winning team will be announced.

Not only will you get the opportunity to present your work to industry experts, the winning team will take home a joint cash prize of £1500!

The 2018 brief

2018's brief was provided by Royal Mail and you can download the brief here. We challenged entrants to explore ways of increasing direct mail usage amongst a young audience in a b2b capacity.

See 2018's winning entry here

About the Student Competition:

The competition gives students the chance to work on a challenging and real-life assignment. It is also used by lecturers as a valuable teaching resource on marketing and business courses. Previous competition sponsors include The Economist, T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW.

For any further questions about the competition please email dmatalent@dma.org.uk.

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