The Marketing Challenge gives students a taste of what it’s really like to work for an advertising agency. The brief is also used by lecturers as a valuable teaching resource on marketing and business courses.

The 2019 brief

Instagram are providing the brief for this year's challenge and you can download it here.

To submit you entry, click here. Applications close Friday 3rd May 2019 23:59 GMT

Who can enter?

- Students at any stage of their course
- Teams must be between 3-6 people

The judges will shortlist between three and five teams who will pitch to a panel of judges in July 2019 and be invited to an evening reception in central London where the winning team will be announced.

Not only will you get the opportunity to present your work to industry experts, the winning team will take home a joint cash prize of £1500!

The 2018 brief

2018's brief was provided by Royal Mail and you can download the brief here. We challenged entrants to explore ways of increasing direct mail usage amongst a young audience in a b2b capacity.

See 2018's winning entry here

About the Student Competition:

The competition gives students the chance to work on a challenging and real-life assignment. It is also used by lecturers as a valuable teaching resource on marketing and business courses. Previous competition sponsors include The Economist, T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW.

For any further questions about the competition please email

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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