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The IDM and DMA Group, together with the Graeme Robertson Trust, are working to help aspiring creatives join the direct and digital marketing industry.

About GRT

Graeme Robertson was one of direct marketing’s creative pioneers.

He was Brann’s Creative Director in the ’70′s – a time when most marketing agencies weren’t particularly known for creativity, or brand communications. But with Graeme’s visionary talent, Brann became one of the leading practitioners in marketing.

His leadership went on to influence the industry. He was one of the key people who increased the importance of the creative department within direct agencies. 

Graeme was also famous for employing people who weren’t trained in advertising, believing that direct marketing needed new thinkers (his own career started in textile design!). 

As Graeme’s reputation became international, he even helped new creatives get work experience in agencies across the globe. This kind of generosity mixed with his innovative spirit and enthusiastic nature made him a much loved personality in the industry.

It’s in his name that the GRT acts as a launch pad for creative careers.

DMA Breakthrough Award 2016

This year, the GRT is partnering with the DMA Awards to open the DMA Breakthrough Award to all UK university students. This year’s brief is provided by The Economist. Learn more and download the DMA Breakthrough Award 2016 Brief

Students will get the chance to:

  • Build their portfolios with real client work for the first time
  • Get feedback and advice from creative directors
  • Win an industry award for the first time

First place winners will take home a cash prize of £1,000 and be rewarded with a paid internship at an agency. Second place will pocket £500 and third place will receive £250.

So whatever your background or experience, if you’re interested in a creative career, we hope this year’s DMA Breakthrough Award brief inspires you to make your best work yet…
Good luck.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

I found this course an absolute asset that I will be able to take away to improve what I do.

Katherine Jacobs,
Integrated Marketing Campaigns Manager, D X Network Services Ltd

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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