The IDM and DMA Group, together with the Graeme Robertson Trust, are working to help aspiring creatives join the direct and digital marketing industry.
Graeme Robertson was one of direct marketing’s creative pioneers.
He was Brann’s Creative Director in the ’70′s – a time when most marketing agencies weren’t particularly known for creativity, or brand communications. But with Graeme’s visionary talent, Brann became one of the leading practitioners in marketing.
His leadership went on to influence the industry. He was one of the key people who increased the importance of the creative department within direct agencies.
Graeme was also famous for employing people who weren’t trained in advertising, believing that direct marketing needed new thinkers (his own career started in textile design!).
As Graeme’s reputation became international, he even helped new creatives get work experience in agencies across the globe. This kind of generosity mixed with his innovative spirit and enthusiastic nature made him a much loved personality in the industry.
It’s in his name that the GRT acts as a launch pad for creative careers.
Who is the GRT?
The GRT is made up of senior creatives and marketers who all share a passion to help young creatives break into the industry. Take a look at the Trustee's.
Key GRT programmes include: