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Watch what happened at Creative Data Academy 2016, sponsored by RAPP, The Economist, Model Citizens, Aquila Insight and REaD Group.


What is Creative Data Academy?


Creative Data Academy is a free programme that inspires students to pursue a career in data within the marketing industry.

What happens?

30 students are invited to join us at IDM HQ for a week of exploring what graduate career paths are available in data. Industry experts are on-hand to share their expert knowledge and provide insight into how big brands use data to create worldwide marketing campaigns.

During the week students will gain work experience on a live client brief, visit an advertising agency that specialises in working with data, network with experienced professionals and meet industry contacts who are looking to recruit skilled graduates.

How to apply:

Applications to next year’s programme will be open from September 2017. To register your interest for the programme please email

Keep an eye out for further updates on Twitter @IDMNextGen

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Excellent course, points out some very useful things that are easy to implement.

Carolyn Causton,
Marketing Manager, Alzheimer’s Research UK

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