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The IDM Student Marketing Competition gives students a taste of what it’s really like to work for an advertising agency.

Students will work on a campaign for a well-known industry brand and the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

How does it work?

Under the supervision of a lecturer, students work in teams of 3-6 to tackle the client brief.

The brief invites solutions that cover all aspects of direct, data and digital marketing and there's a chance that if the client likes what is presented to them, they'll use it in a live campaign.

Each competition entry will be judged by a panel of marketing professionals, as well as the client, and three finalists will be invited to pitch their ideas face to face.

The winner of the competition will be announced at a summer networking reception, taking place in Central London.

2017 Sponsor and prizes: 
This year’s competition is sponsored by The Economist.

The brief invites students to explore ways of increasing the publication’s female readership and the winning team will be rewarded with a cash prize of £1500.

How to enter:
Please note: This brief was re-issued 1/12/2016. If you have any questions regarding this please contact 
The closing date for entries is 5th May 2017.

About the IDM Student Competition:
The competition gives students the chance to work on a challenging and real-life assignment. It is also used by lecturers as a valuable teaching resource on marketing and business courses. Previous competition sponsors include T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW. The 2016 competition was sponsored by Virgin Money Giving.

View last year’s winning entry

For any further questions about the competition please email 

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

This course has been great. It's always easy to give your opinion, but having someway to benchmark it and form it constructively will definitely help get better creative work and ultimately help my business achieve its budgets and deadlines.

Hannah Russell,
The Children's Mutual

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