The IDM Student Marketing Competition gives students a taste of what it’s really like to work for an advertising agency.
How does it work?
Students will work on a campaign for a well-known industry brand and the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.
Under the supervision of a lecturer, students work in teams of 3-6 to tackle the client brief.
2017 Sponsor and prizes:
The brief invites solutions that cover all aspects of direct, data and digital marketing and there's a chance that if the client likes what is presented to them, they'll use it in a live campaign.
This year’s competition is sponsored by The Economist.
The brief invited students to explore ways of increasing the publication’s female readership, where the winning team was rewarded with a cash prize of £1500.
Team Be Heard from Northumbria University are this year's winners. Read here for the full story.
About the IDM Student Competition:
The competition gives students the chance to work on a challenging and real-life assignment. It is also used by lecturers as a valuable teaching resource on marketing and business courses. Previous competition sponsors include T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW. The 2016 competition was sponsored by Virgin Money Giving.
View last year’s winning entry
For any further questions about the competition please email email@example.com