The IDM Student Marketing Competition gives students real-life campaign experience. A top brand/client will set a live marketing brief for the students, giving them a taste of what it’s really like to work for an agency.
Watch what happened at the IDM Student Marketing Competition 2015, sponsored by Student Beans.
2016 sponsor and prizes:
This year’s competition is sponsored by Virgin Money Giving.
View the 2016 winning entry
The winning team will be rewarded with:
-Work experience with the Virgin Money Marketing Team
-An invitation to an exclusive dinner with senior executives from Virgin Money.
-A £1500 team cash prize
Under the supervision of a lecturer, students will work in teams of 3-6 to tackle the client brief.
The brief invites solutions that cover all aspects of direct, data and digital marketing and there's a chance that if the client likes what is presented to them, they'll use it in a live campaign.
Each competition entry will be judged by a panel of marketing professionals, as well as the client, and the three highest-scoring finalists will be invited to pitch their ideas face to face.
The winner of the competition will be announced at a summer networking reception, taking place at Belgraves in London on June 30th.
How to apply:
Applications for this year’s competition are now closed. The client for the 2017 competition is The Economist and we will be launching the new brief in June 2016. To register your interest for the programme please email firstname.lastname@example.org
Keep an eye out for further updates on Twitter @IDMNextGen
About the IDM Student Competition
This competition provides great experience for students to work on a challenging and real-life assignment. The brief invites solutions that cover all aspects of direct, data and digital marketing and there's a real chance that if the client likes what is presented to them, they'll use it in a live campaign.
It is also used by lecturers as a valuable teaching resource on marketing and business courses.
Previous competition sponsors include T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW.