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The IDM Student Marketing Competition gives students a taste of what it’s really like to work for an advertising agency.

Students work on a campaign for a well-known industry brand and the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

How does it work?

Under the supervision of a lecturer, students work in teams of 3-6 to tackle the client brief.

The brief invites solutions that cover all aspects of direct, data and digital marketing and there's a chance that if the client likes what is presented to them, they'll use it in a live campaign.

2017 Sponsor and prizes: 
The 2017 competition was sponsored by The Economist. The brief invited students to explore ways of increasing the publication’s female readership, where the winning team was rewarded with a cash prize of £1500.

Team Be Heard from Northumbria University are this year's winners. Read the full story here.

About the IDM Student Competition:
The competition gives students the chance to work on a challenging and real-life assignment. It is also used by lecturers as a valuable teaching resource on marketing and business courses. Previous competition sponsors include T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW.

View 2017's winning entry

For any further questions about the competition please email 

Register your interest here

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Exceptionally well-presented - this course has given some great information to ensure my organization does all it can to comply with regulations

Karen Grant-Bond,
Donor Development Manager, Princess Alice Hospice

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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