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The IDM Student Marketing Competition gives students a taste of what it’s really like to work for an advertising agency.

2018 Sponsor and prizes 

The 2018 competition is sponsored by Royal Mail and you can download the brief here.  We're challenging you to explore ways of increasing direct mail usage amongst a young audience in a b2b capacity.

Not only will you get the opportunity to present your work to industry experts, the winning team will take home a joint cash prize of £1500 - so what are you waiting for! 

View 2017's winning entry

About the IDM Student Competition:
The competition gives students the chance to work on a challenging and real-life assignment. It is also used by lecturers as a valuable teaching resource on marketing and business courses. Previous competition sponsors include T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW.

The competition is open to teams of between three and six people. Applications will open soon via this webpage and the deadline for entries is midnight on 25 May 2018. The judges will shortlist between three and five teams and we will notify everyone by late June 2018 to let you know if you have been successful or not.  We will invite the shortlisted teams to pitch to the judges and client on the afternoon of 11 July in central London (this date is subject to change).

For any further questions about the competition please email 

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

I enjoy courses from the IDM, as the trainers share their experiences and use other industries as examples. It's not just theory based. The application to course work always helps with better understanding

Mariska Leighton,
Product Marketing Manager UK, Ireland and South Africa, Cochlear Europe

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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