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The IDM Student Marketing Competition gives students real-life campaign experience. A top brand/client will set a live marketing brief for the students, giving them a taste of what it’s really like to work for an agency.

 


 

Watch what happened at the IDM Student Marketing Competition 2015, sponsored by Student Beans.
 














 

2016 sponsor and prizes:

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This year’s competition is sponsored by Virgin Money Giving. 

 View the 2016 winning entry

The winning team will be rewarded with:
-Work experience with the Virgin Money Marketing Team
-An invitation to an exclusive dinner with senior executives from Virgin Money.
-A £1500 team cash prize


What happens?
Under the supervision of a lecturer, students will work in teams of 3-6 to tackle the client brief.
The brief invites solutions that cover all aspects of direct, data and digital marketing and there's a chance that if the client likes what is presented to them, they'll use it in a live campaign.

Each competition entry will be judged by a panel of marketing professionals, as well as the client, and the three highest-scoring finalists will be invited to pitch their ideas face to face. 
The winner of the competition will be announced at a summer networking reception, taking place at Belgraves in London on June 30th.

How to apply:
Applications for this year’s competition are now closed. The client for the 2017 competition is The Economist and we will be launching the new brief in June 2016.  To register your interest for the programme please email employability@theidm.com
Keep an eye out for further updates on Twitter @IDMNextGen
 

About the IDM Student Competition

This competition provides great experience for students to work on a challenging and real-life assignment. The brief invites solutions that cover all aspects of direct, data and digital marketing and there's a real chance that if the client likes what is presented to them, they'll use it in a live campaign.

It is also used by lecturers as a valuable teaching resource on marketing and business courses.
Previous competition sponsors include T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The course is always of high quality and the presentations and support is great. Thank you so much for this fantastic course - I will recommend it!

Sophie Witteeveen Dip DigM,
Publisher, IFD

Train Your Team

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