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The Marketing Challenge gives students a taste of what it’s really like to work for an advertising agency.

We are very pleased to announce that Instagram will be providing this year's brief and it's set to be released in September. To make sure you're one of the first to see it giving your team that all important headstart, register your interest here and we'll notify you when the brief goes live.  

Who can enter?

 - Students at any stage of their course
 - Teams must be between 3-6 people

The judges then shortlist between three and five teams who are invited to pitch to a panel of judges.

The 2018 brief 

2018's brief was provided by Royal Mail and you can download the brief here.  We challenged entrants to explore ways of increasing direct mail usage amongst a young audience in a b2b capacity.

Not only will you get the opportunity to present your work to industry experts, the winning team will take home a joint cash prize of £1500! 

See 2018's here

About the Student Competition:
The competition gives students the chance to work on a challenging and real-life assignment. It is also used by lecturers as a valuable teaching resource on marketing and business courses. Previous competition sponsors include The Economist, T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW.

For any further questions about the competition please email

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

This course met all my expectations and will prove very useful for campaign planning in future

Marianne Lodge,
Donor Development Manager, Motability

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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